After updating the Creator Studio, YouTube now focuses on copyright protection. The platform recently enabled licensed music. Today, it enables watermarks for YouTube Shorts imported from long-form videos.
Watermarks for YouTube Shorts will now be visible for any downloaded content via the YouTube for Desktop app. Viewers will see these watermarks even if the content is shared across different platforms. Hopefully, watermarks for YouTube videos will also roll out on YouTube mobile.
Implications to Marketers:
Watermarks on YouTube Shorts protect branding among marketers. They can also help marketers build authenticity and trust.