It seems that YouTube is focusing on enhancing short-form video content. Last January, the platform started beta-testing Clips. It is a fun way to share the highlight of a live stream or videos on demand. The creator’s attribute will show in the sharing. In February, YouTube enabled the comparative data tools for Shorts and TrueView … Read more
Last March 2021, YouTube conquered connected TV viewing. Living room impressions were added to the platform’s analytics. To improve marketing results, it also rolled out new pre-check tools when uploading videos. While product tags allowed creators to further monetize their content. So, what’s the latest? Testing timed comments display options on YouTube. YouTube announces that … Read more
Instagram Live is getting trendier! You can now convert it into a Clubhouse room. Instagrammers can now turn off their audio and video while doing a live broadcast. The same goes for multi-participant live streaming. IG Live allows users to broadcast in real-time for up to 4 hours. An IG Live streamer can invite 3 … Read more
The main goal of Twitter is to serve public conversations. People go to the platform to look for news and trends. It is where open discussion of hot topics happens. Today, short-form video clips dominate social media. It’s how people express momentarily experiences in their lives. These stories receive a huge number of comments, likes, … Read more
YouTube reports a 49% jump in ad revenue for Q1 of 2021. The platform credited the growth to YouTube TV and Shorts. According to Neal Mohan, the Chief Product Officer of YouTube, the rise of TV viewing boosts advertising using TrueView ads. This is the reason why the platform enabled connected TV insights and living room … Read more
In 2018, Facebook launched a brand of smart devices with a built-in Alexa AI. Every Portal device needs a Facebook account to work. A Portal device’s augmented camera and voice command make it easy for everyone to initiate a video call. With an augmented camera, the device can track people’s movements. It automatically focuses the … Read more
Did you get the chance to watch a Star Wars movie? These movie sequels won multiple awards for special effects. The technology they use is called chroma keying or green-screen effect. Today, Facebook Stories is testing to add a green screen option. As retweeted by Mamun Billah, a self-confessed tech lover, Facebook users can now … Read more
Are you a TikTok fan? Are you familiar with TikTok duets? Well, duets allow you to use another video to play alongside your video clips. Recently, Instagram and Snapchat are testing a remix option similar to duets. Instagram is testing the remix option on Reels, while Snapchat is testing it on Snaps. The remix option … Read more
Video marketing is a clear winner last 2020. The lockdowns and social distancing measures brought about by COVID-19 made everybody online. Today, 60% of businesses use video as a marketing tool. 90% of marketers plan to continue using them. Among the most effective platforms where video marketing leads are YouTube, Facebook, and Instagram. Starting 06 … Read more