Every social media platform today engages in live streaming. It is because of its rising popularity since the pandemic outbreak. Facebook spearheaded live shopping Fridays. Instagram enabled scheduling live streams. LinkedIn integrated live broadcast on learning. YouTube celebrated NY Advertising Week with live shopping. Today, Pinterest introduces live TV shopping. Pinterest TV features shoppable creators’ … Read more
Sharing links in Instagram Stories is now available to everyone! Currently, links in Stories can only be accessed by Instagram accounts with 10,000 followers and more. But today, the visual platform made it available to everyone. Recently, Instagram is testing Montage, an easier way to convert Stories videos into Reels. The latest update aims to … Read more
YouTube Shorts celebrated its 1st anniversary last September 2020. As such, the platform published an infographic of what they learned about Shorts. Shorts are 60-second music clips like that of TikTok. Like Super Chats and Super Stickers, they are a great way for creators to monetize video content. So, YouTube released a $100 million Shorts … Read more
YouTube is now joining the eCommerce race. It enabled CTV video campaigns, non-monetized ads, and product tags. With improved marketing results, the platform noted a 49% ad revenue jump. Today, YouTube celebrates NY Advertising Week with live shopping! YouTube will host a series of live shopping events starting on the 15th of November. It was … Read more
Here’s a significant update on YouTube’s mobile search! The platform is enabling auto-chapter as a search element. It is part of YouTube’s continuous improvements in its caption tools. It is a new feature on top of auto-complete hashtags, automated video chapters, and video chapter searches. YouTube’s Ads Policy Manager, Conor Kavanagh, announces the update via … Read more
The partnership will showcase 14 Shorts featuring the following Ed Sheeran’s music tracks: 2step Bad Habits Be Right Now Collide First Times Leave Your Life Love in Slow Motion Overpass Graffiti Sandman Shivers Stop the Rain The Joker and The Queen Tides Visiting Hours They will be officially be launched on the 29th of October. … Read more
Here are new improvements on YouTube’s Captions! Edward Lo details the 3 new improvements through the Creator Insider channel. Edward notes that these new experiences are designed to improve the accessibility of audio and captions. First, the English live automatic captions will now be available for all creators. Previously, it is only available to channels … Read more
There was an increasing consumption of live video broadcasts nowadays. It grew by 99% during the COVID-pandemic in 2020, and it is expected to rise 15-fold by 2022. No wonder, social media platforms have been enhancing their live broadcast features and tools. YouTube enabled polls and trailers on live streams. LinkedIn introduced office hours for … Read more
Remember when Adam Mosseri announced Instagram’s big shift? That was in July when he has noted that Instagram is now a photo and video sharing platform. Today, here’s something new for you! The platform combines feed post video and IGTV. It is an easier way to upload an Instagram video. Instagram video is a unified … Read more