A Shorts Analytics experiment was recently announced in YouTube’s weekly news flash. Abhinav Singh, a program manager at YouTube, relayed some YouTube updates via the Creator Insider channel. First off, YouTube enables Shorts sampling bulk-opt out is now available on the Creator Studio. Creators can now opt-out of their long-form videos on being sampled for … Read more
The new copyright protection tools for YouTube creators were announced by Fabio Digiacomo, the Copyright Product Manager of YouTube. In this week’s Creator Insiders video, Fabio announced 2 updates on how you can buy the protector content on the platform – one from the corporate match tool and the other from the webform. During the … Read more
Short-form videos are taking over social media this 2021. Social media users love watching babies’ first time, food recipes, pet videos, etc. When it comes to marketing, they also ring a bell. After TikTok invaded the scene: Instagram launched Reels. Twitter introduced Fleets. YouTube funded Shorts. Shorts is a new way to create and watch … Read more
Here’s YouTube’s new editing process! YouTube recently rolled out living room impressions and new members metrics. It also enabled pre-publishing check tools for copyright issues. It’s even testing out timed comments display options. As YouTube’s Ads Policy Manager, Conor Kavanagh, explained: creators need to wait for a video to be published before they can add … Read more
Calling all YouTube creators and marketers! Here are some new analytics and membership metrics on YouTube. These include a new member’s tab, 2 new cards on YouTube mobile, and 3 new comparative data on the audience page. The new member’s tab will show the active and total number of members in a YouTube channel for … Read more
It seems that YouTube is focusing on enhancing short-form video content. Last January, the platform started beta-testing Clips. It is a fun way to share the highlight of a live stream or videos on demand. The creator’s attribute will show in the sharing. In February, YouTube enabled the comparative data tools for Shorts and TrueView … Read more
Here’s some exciting news from YouTube’s weekly news flash. Connor announces that YouTube is rolling out Clips to more users. Clips are a short video format of sharing a portion of long-form video content on YouTube. It can last up to 60 seconds long. The platform has been alpha testing it since January. The focus … Read more
Last March 2021, YouTube conquered connected TV viewing. Living room impressions were added to the platform’s analytics. To improve marketing results, it also rolled out new pre-check tools when uploading videos. While product tags allowed creators to further monetize their content. So, what’s the latest? Testing timed comments display options on YouTube. YouTube announces that … Read more
YouTube reports a 49% jump in ad revenue for Q1 of 2021. The platform credited the growth to YouTube TV and Shorts. According to Neal Mohan, the Chief Product Officer of YouTube, the rise of TV viewing boosts advertising using TrueView ads. This is the reason why the platform enabled connected TV insights and living room … Read more