Expanding YouTube Shorts Fund to 70 More Regions

Expanding YouTube Shorts Fund to 70 More Regions

Here’s one more good news among Shorts creators! After announcing the top creators and videos for 2021, YouTube is now expanding the Shorts fund to 70 more regions.  Shorts are 60-second clips imitating TikTok and Instagram Reels. The feature celebrated its first anniversary last September. Recently, YouTube expanded direct access to Shorts via mobile. Today, Creator Insider announces … Read more

Expanding Direct Access to YouTube Shorts on Mobile

Expanding Direct Access to YouTube Shorts on Mobile

Shorts are in the spotlight! They are becoming a favorite among YouTube creators and users. So, the platform is expanding direct access to YouTube Shorts on mobile. It means that global users on YouTube for Android and iOS can now have direct access to Shorts once they log back in. Shorts are 60-second music clips … Read more

Testing Direct Access to YouTube Shorts

Testing Direct Access to YouTube Shorts

YouTube Shorts have come a long, long way! After it was globally launched in September 2020, the TikTok clone received $100 million in funding from YouTube. The platform also launched a Shorts campaign to celebrate its 1st anniversary. Recently, it also partnered with Ed Sheeran for some Shorts promotions. Today, the platform is testing direct … Read more

YouTube Shorts Partners with Ed Sheeran

YouTube Shorts Partners with Ed Sheeran

The partnership will showcase 14 Shorts featuring the following Ed Sheeran’s music tracks:  2step Bad Habits Be Right Now Collide First Times Leave Your Life Love in Slow Motion Overpass Graffiti Sandman Shivers Stop the Rain The Joker and The Queen Tides Visiting Hours They will be officially be launched on the 29th of October. … Read more

YouTube Promotes Shorts

YouTube Promotes Shorts

YouTube sets out to beat TikTok! The platform now promotes Shorts.  After launching a Shorts fund to reward creators with unique and viral Shorts clips, YouTube now launches a video campaign to boost its discovery. The video features Camila Cabello, a Cuban-American singer, and The Weeknd, a Canadian singer & songwriter. It features how to … Read more

The Expansion of YouTube Shorts to More Countries

The Expansion of YouTube Shorts to More Countries

Short-form videos are taking over social media this 2021. Social media users love watching babies’ first time, food recipes, pet videos, etc. When it comes to marketing, they also ring a bell. After TikTok invaded the scene: Instagram launched Reels. Twitter introduced Fleets. YouTube funded Shorts.  Shorts is a new way to create and watch … Read more

YouTube Funds Shorts Creators with $100 Million

YouTube Funds Shorts Creators with $100 Million

It seems that YouTube is focusing on enhancing short-form video content. Last January, the platform started beta-testing Clips. It is a fun way to share the highlight of a live stream or videos on demand. The creator’s attribute will show in the sharing. In February, YouTube enabled the comparative data tools for Shorts and TrueView … Read more

YouTube Reports a 49% Jump in Ad Revenue for Q1 of 2021

YouTube Reports a 49% Jump in Ad Revenue for Q1 of 2021

YouTube reports a 49% jump in ad revenue for Q1 of 2021. The platform credited the growth to YouTube TV and Shorts. According to Neal Mohan, the Chief Product Officer of YouTube, the rise of TV viewing boosts advertising using TrueView ads. This is the reason why the platform enabled connected TV insights and living room … Read more