Calling all YouTube creators and marketers! Here are some new analytics and membership metrics on YouTube. These include a new member’s tab, 2 new cards on YouTube mobile, and 3 new comparative data on the audience page. The new member’s tab will show the active and total number of members in a YouTube channel for … Read more
Creators are the heart and life of every social media platform. They are the ones who create engaging content to make the audiences visit a page daily. Even in gaming, creators are the trigger to boost gaming revenues. Facebook recorded 1 billion hours of views on gaming last year. A major part of these views … Read more
It seems that YouTube is focusing on enhancing short-form video content. Last January, the platform started beta-testing Clips. It is a fun way to share the highlight of a live stream or videos on demand. The creator’s attribute will show in the sharing. In February, YouTube enabled the comparative data tools for Shorts and TrueView … Read more
Here’s some exciting news from YouTube’s weekly news flash. Connor announces that YouTube is rolling out Clips to more users. Clips are a short video format of sharing a portion of long-form video content on YouTube. It can last up to 60 seconds long. The platform has been alpha testing it since January. The focus … Read more
Last March 2021, YouTube conquered connected TV viewing. Living room impressions were added to the platform’s analytics. To improve marketing results, it also rolled out new pre-check tools when uploading videos. While product tags allowed creators to further monetize their content. So, what’s the latest? Testing timed comments display options on YouTube. YouTube announces that … Read more
Instagram Live is getting trendier! You can now convert it into a Clubhouse room. Instagrammers can now turn off their audio and video while doing a live broadcast. The same goes for multi-participant live streaming. IG Live allows users to broadcast in real-time for up to 4 hours. An IG Live streamer can invite 3 … Read more
The main goal of Twitter is to serve public conversations. People go to the platform to look for news and trends. It is where open discussion of hot topics happens. Today, short-form video clips dominate social media. It’s how people express momentarily experiences in their lives. These stories receive a huge number of comments, likes, … Read more
YouTube reports a 49% jump in ad revenue for Q1 of 2021. The platform credited the growth to YouTube TV and Shorts. According to Neal Mohan, the Chief Product Officer of YouTube, the rise of TV viewing boosts advertising using TrueView ads. This is the reason why the platform enabled connected TV insights and living room … Read more
In 2018, Facebook launched a brand of smart devices with a built-in Alexa AI. Every Portal device needs a Facebook account to work. A Portal device’s augmented camera and voice command make it easy for everyone to initiate a video call. With an augmented camera, the device can track people’s movements. It automatically focuses the … Read more