YouTube is introducing new ways to easily find content. Video chapter search is a new phase of searching on YouTube. The platform’s library of content is what sets it apart from other social media networks. Chances are YouTube has whatever you are looking for. People commonly refer to thumbnails to view what a video is all about. But today, they can do this directly on the search tab.
YouTube added auto-complete hashtags, automated video chapters, and clips
Before this update, YouTube added auto-complete hashtags, automated video chapters, and clips. These are elements of search that the platform is working on right now. Video chapter search is connected with automated video chapters and clips. As people search for YouTube videos, a drop-down option appears.
Tapping on it will show the video chapters for regular video content. Each chapter details the topic to be discussed. As such, users can go straight to the video chapter they are interested in. YouTube announced that the initial rollout of video chapter search is not available to all YouTube videos. But moving forward, they are gradually rolling it out to all videos.
YouTube’s video chapter search is now available as of 17 August 2021.
Implications for Marketers:
YouTube’s video chapter search is indeed a new phase of searching in the platform. With a new creator website and “new to you” recommendations, marketers can boost the discovery of their YouTube video ads. To maximize video chapter search, it may be worth segmenting video ads and adding separate niches or topics for each chapter.
YouTube is revolutionizing its search functionality with a new feature called ‘Video Chapter Search’, introduced on August 17, 2021. This innovative update enhances user experience by detailing the topics discussed in each chapter of a video, allowing viewers to directly seek and move to the end of a chapter based on their specific interest. Initially, this feature may not be available for all videos, but YouTube plans a gradual rollout. This new search feature, along with additions such as auto-complete hashtags, automated video chapters, and clips, signifies a new phase of searching on YouTube, providing marketers with a unique opportunity to boost the visibility of their video ads by segmenting them into separate niches or topics per chapter. For more information, visit YouTube’s official blog post.
Reference: https://blog.youtube/news-and-events/next-phase-searching-youtube/
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