Here’s a new feature for YouTube audiences. After focusing on improving analytics, enabling Go live together, and Shorts shelf, the platform now aims to encourage interactions. This is by enabling profile rings on YouTube live streams and stories.
Profile rings will show on the channel avatar of a creator hosting YouTube live streams and stories. A profile ring with the word “LIVE” will be visible on a creator who currently hosting a YouTube live stream. While a plain profile ring will be visible on a creator who currently uploaded a story. Tapping the profile rings will lead viewers to the live stream or stories. The update will roll out for all YouTube creators by the end of April.
Implications for Marketers:
Profile rings on YouTube live streams and stories can boost connection and engagement between marketers and YouTubers. They allow viewers to discover ongoing live broadcasts and recently uploaded stories.