Last July, YouTube’s CTV or Connected TV reached a new milestone. It now has 5 million subscribers. It makes such a feature more investment-worthy for brands and businesses. Today, YouTube introduces new CTV ad solutions to make TV shopping and video action campaigns better.
The new CTV ad solutions on YouTube include audience guarantees backup by Nielsen Digital Ad Ratings (DAR) and a simpler workflow for CTV ad buying. Audience guarantees allow brands to automate top CTV ad placement based on segmented audiences. While the simpler CTV workflow now allows brands to purchase CTV ads directly on Display and Video 360.
Implications to Marketers:
The new CTV ad solutions on YouTube can significantly help marketers reach CTV streamers. It can boost brand reach and eventually sales.