{"id":938,"date":"2021-01-19T10:41:00","date_gmt":"2021-01-19T02:41:00","guid":{"rendered":"https:\/\/doubleuvideo.com\/?p=938"},"modified":"2021-01-29T11:27:14","modified_gmt":"2021-01-29T03:27:14","slug":"how-shorts-affect-youtube-analytics","status":"publish","type":"post","link":"https:\/\/doubleuvideo.com\/zh\/how-shorts-affect-youtube-analytics\/","title":{"rendered":"\u77ed\u8932\u5982\u4f55\u5f71\u97ff YouTube \u5206\u6790"},"content":{"rendered":"<p>\u8996\u983b\u662f\u6578\u5b57\u71df\u92b7\u6700\u6709\u6548\u7684\u5167\u5bb9\u683c\u5f0f\u4e4b\u4e00\u3002\u5927\u7d04 <a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">81%<\/a> \u7684\u71df\u92b7\u4eba\u54e1\u4f7f\u7528\u5b83\u5011\u3002\u53bb\u5e74\uff0c\u77ed\u8996\u983b\u5927\u53d7\u6b61\u8fce\u3002\u958b\u59cb\u65bc <a href=\"https:\/\/doubleuvideo.com\/zh\/tiktok-launches-its-first-ar-effects-for-iphone-12-pro-users\/\">\u6296\u97f3<\/a> 2016 \u5e74\uff0cInstagram <a href=\"https:\/\/social-stand.com\/instagram-tests-sharing-reels-on-facebook\/\" target=\"_blank\" rel=\"noopener\">\u6372\u8ef8<\/a>, Snapchat <a href=\"https:\/\/social-stand.com\/snapchat-launches-video-snaps-via-spotlight\/\" target=\"_blank\" rel=\"noopener\">\u805a\u5149\u71c8<\/a>\u548c YouTube <a href=\"https:\/\/doubleuvideo.com\/zh\/%e5%9c%a8%e5%8d%b0%e5%ba%a6%e7%9a%84-youtube-%e7%94%a8%e6%88%b6%e4%b8%ad%e4%bb%8b%e7%b4%b9%e7%9f%ad%e8%a4%b2%e6%8c%89%e9%88%95\/\">\u77ed\u8932<\/a> \u958b\u59cb\u6380\u8d77\u6ce2\u703e\u3002\u4f5c\u70ba\u4e00\u500b\u8996\u983b\u5171\u4eab\u5e73\u53f0\uff0cYouTube \u7528\u6236\u73fe\u5728\u958b\u59cb\u95dc\u6ce8 Shorts \u5982\u4f55\u5f71\u97ff YouTube \u5206\u6790\u3002\u9019\u662f\u4f86\u81ea YouTube \u7684\u7c21\u8981\u8aaa\u660e <a href=\"https:\/\/www.youtube.com\/watch?v=-uyzewyLh94\" target=\"_blank\" rel=\"noopener\">\u5275\u4f5c\u8005\u5167\u5e55<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u77ed\u8932\u5be6\u969b\u4e0a\u662f\u6301\u7e8c 60 \u79d2\u6216\u66f4\u77ed\u7684\u77ed\u8996\u983b\u3002\u5728\u6e20\u9053\u5206\u6790\u65b9\u9762\uff0c\u77ed\u8932\u7684\u4e00\u4e9b\u6307\u6a19\u4fdd\u6301\u4e0d\u8b8a\uff0c\u800c\u53e6\u4e00\u4e9b\u5247\u767c\u751f\u8b8a\u5316\u3002\u8207\u5e38\u898f\u8996\u983b\u4e00\u6a23\uff0cShorts \u8996\u983b\u7684\u89c0\u770b\u6b21\u6578\u4e5f\u6703\u88ab\u8a08\u7b97\u5728\u5167\uff0c\u56e0\u6b64\uff0c\u5b83\u5011\u53ef\u80fd\u6703\u6e1b\u5c11\u7279\u5b9a YouTube \u983b\u9053\u7684\u5e73\u5747\u89c0\u770b\u6642\u9577\u3002\u4f46\u662f\uff0cYouTube \u5f37\u8abf\u9019\u53ef\u80fd\u4e0d\u6703\u5f71\u97ff YouTube \u5206\u6790\u3002\u5411\u4e0a\u6ed1\u52d5 Shorts \u8996\u983b\u7684\u89c0\u773e\u901a\u5e38\u6703\u8a02\u95b1 Creator \u7684\u983b\u9053\u3002\u56e0\u6b64\uff0c\u5b83\u7684\u9ede\u64ca\u7387 (CTR) \u6703\u589e\u52a0\u3002\u5728 RPM \u65b9\u9762\uff0cYouTube \u4e0d\u5c07 Shorts \u8996\u983b\u5305\u542b\u5728\u6307\u6a19\u4e2d\u3002\u9019\u662f\u56e0\u70ba\u4ed6\u5011\u662f <a href=\"https:\/\/doubleuvideo.com\/zh\/youtube-to-insert-non-monetized-ads-on-videos\/\">\u975e\u8ca8\u5e63\u5316<\/a> \u5167\u5bb9\u3002\u56e0\u6b64\uff0c\u5b83\u5011\u4e0d\u6703\u5c0d\u6536\u5165\u9664\u4ee5\u89c0\u770b\u6b21\u6578\u6307\u6a19\u7522\u751f\u4efb\u4f55\u5f71\u97ff\u3002&nbsp;<\/p>\n\n\n\n<p>YouTube \u9084\u6307\u51fa\uff0c\u76ee\u524d Shorts \u7684\u6027\u80fd\u5df2\u88ab\u7981\u7528\u3002\u9019\u662f\u70ba\u4e86\u5728 YouTube \u4e2d\u6bd4\u8f03\u9019\u7a2e\u76f8\u5c0d\u8f03\u65b0\u7684\u683c\u5f0f\u6642\u70ba\u66f4\u5408\u9069\u7684\u8a2d\u7f6e\u8b93\u8def\u3002\u4f46\u7528\u6236\u53ef\u4ee5\u5728\u6d41\u91cf\u4f86\u6e90\u5361\u7684\u5230\u9054\u9078\u9805\u5361\u4e2d\u6216\u901a\u904e\u9ad8\u7d1a\u5206\u6790\u90e8\u5206\u67e5\u770b\u4ed6\u5011\u7684 Shorts \u89c0\u770b\u6b21\u6578\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><\/p>\n\n\n\n<p>YouTube Shorts \u53ef\u4ee5\u6210\u70ba\u5f37\u5927\u7684\u71df\u92b7\u5167\u5bb9\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u5bc6\u5207\u95dc\u6ce8 YouTube \u5728 <a href=\"https:\/\/doubleuvideo.com\/zh\/%e8%b3%bc%e7%89%a9%e6%a8%99%e7%b1%a4-instagrams-short-form-videos\/\">\u8ca8\u5e63\u5316<\/a> \u5b83\u3002\u4ed6\u5011\u61c9\u8a72\u5c08\u6ce8\u65bc\u63d0\u9ad8\u4ed6\u5011\u7684\u6280\u80fd\uff0c\u4ee5\u5275\u5efa\u7a81\u51fa\u54c1\u724c\u7684\u77ed\u8996\u983b\u526a\u8f2f\u3002\u56e0\u6b64\uff0c\u5b83\u5011\u53ef\u4ee5\u63d0\u9ad8\u4e0d\u540c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7684\u77e5\u540d\u5ea6\u548c\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p><strong>YouTube \u70ba\u4e86\u5f37\u5316\u76f4\u64ad\u4e92\u52d5\u6027\u4e26\u63d0\u5347\u89c0\u773e\u53c3\u8207\u5ea6\uff0c\u63a8\u51fa\u4e86\u65b0\u7684\u76f4\u64ad\u529f\u80fd - 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u53ca\u9810\u544a\u7247\u529f\u80fd\u3002\u9810\u544a\u7247\u529f\u80fd\u5141\u8a31\u5275\u4f5c\u8005\u5728\u9810\u5b9a\u7684\u76f4\u64ad\u9801\u9762\u4e0a\u6dfb\u52a0 15 \u79d2\u81f3 3 \u5206\u9418\u7684\u5f71\u7247\u526a\u8f2f\uff0c\u4f7f\u89c0\u773e\u63d0\u524d\u4e86\u89e3\u76f4\u64ad\u5167\u5bb9\uff0c\u6b64\u529f\u80fd\u63d0\u4f9b\u7d66\u64c1\u6709\u8d85\u904e 1,000 \u540d\u8a02\u95b1\u8005\u4e14\u6c92\u6709\u9055\u898f\u8a18\u9304\u7684\u5275\u4f5c\u8005\u4f7f\u7528\u3002\u800c 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u5247\u5141\u8a31\u5275\u4f5c\u8005\u5728\u76f4\u64ad\u904e\u7a0b\u4e2d\u9032\u884c\u5be6\u6642\u6295\u7968\uff0c\u89c0\u773e\u53ef\u4ee5\u76f4\u63a5\u5728\u804a\u5929\u8996\u7a97\u4e2d\u5c0d\u6295\u7968\u9805\u76ee\u9032\u884c\u9078\u64c7\uff0c\u9019\u9805\u529f\u80fd\u73fe\u5df2\u958b\u653e\u7d66\u6240\u6709\u7684\u76f4\u64ad\u8005\u3002\u9019\u5169\u7a2e\u65b0\u529f\u80fd\u4e0d\u50c5\u4f7f\u76f4\u64ad\u904e\u7a0b\u66f4\u5177\u4e92\u52d5\u6027\uff0c\u4e5f\u6709\u52a9\u65bc\u589e\u52a0\u89c0\u773e\u53c3\u8207\u5ea6\u3002\n\n<br><br>\u53c3\u8003<\/strong>: <a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-outlines-how-shorts-views-and-counted-and-how-theyll-impact-cha\/593536\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socialmediatoday.com\/news\/youtube-outlines-how-shorts-views-and-counted-and-how-theyll-impact-cha\/593536\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u8996\u983b\u662f\u6578\u5b57\u71df\u92b7\u6700\u6709\u6548\u7684\u5167\u5bb9\u683c\u5f0f\u4e4b\u4e00\u3002\u5927\u7d04 81% \u7684\u71df\u92b7\u4eba\u54e1\u4f7f\u7528\u4e86\u5b83\u5011\u3002\u53bb\u5e74\uff0c\u77ed\u8996\u983b\u5927\u53d7\u6b61\u8fce\u3002 Instagram Reels\u3001Snapchat Spotlight \u548c YouTube Shorts \u65bc 2016 \u5e74\u7531 TikTok \u5275\u7acb\uff0c\u958b\u59cb\u6380\u8d77\u6ce2\u703e\u3002\u4f5c\u70ba\u4e00\u500b\u8996\u983b\u5206\u4eab\u5e73\u53f0\uff0cYouTube \u7528\u6236\u73fe\u5728\u2026 <a title=\"\u77ed\u8932\u5982\u4f55\u5f71\u97ff YouTube \u5206\u6790\" class=\"read-more\" href=\"https:\/\/doubleuvideo.com\/zh\/how-shorts-affect-youtube-analytics\/\" aria-label=\"Read more about How Shorts Affect YouTube Analytics\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":6,"featured_media":942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,13],"tags":[171,160,18,170],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube","category-social-media","category-social-media-marketing","tag-creator-insider","tag-shorts","tag-youtube","tag-youtube-anaalytics"],"_links":{"self":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":0,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media\/942"}],"wp:attachment":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}