{"id":926,"date":"2021-01-12T13:47:00","date_gmt":"2021-01-12T05:47:00","guid":{"rendered":"https:\/\/doubleuvideo.com\/?p=926"},"modified":"2022-10-17T10:04:11","modified_gmt":"2022-10-17T02:04:11","slug":"the-true-power-of-trueview-video-ads","status":"publish","type":"post","link":"https:\/\/doubleuvideo.com\/zh\/the-true-power-of-trueview-video-ads\/","title":{"rendered":"TrueView \u8996\u983b\u5ee3\u544a\u7684\u771f\u6b63\u5a01\u529b"},"content":{"rendered":"<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h2 class=\"\">\u4f60\u6709\u6c92\u6709\u9047\u5230\u904e\u5728\u89c0\u770b YouTube \u8996\u983b\u6642\u5f48\u51fa\u8996\u983b\u5ee3\u544a\uff1f<\/h2><p class=\"saswp-faq-answer-text\">\u64ad\u653e\u4e94\u79d2\u9418\u5f8c\uff0c\u60a8\u53ef\u4ee5\u7e7c\u7e8c\u89c0\u770b\u6216\u8df3\u904e\u5b83\u3002\u9019\u4e9b\u662f YouTube \u7684 TrueView \u8996\u983b\u5ee3\u544a\u3002\u9019\u4e9b\u5ee3\u544a\u5df2\u751f\u6210 <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/trueview-ad-statistics\/\" target=\"_blank\" rel=\"noopener\">89%<\/a> \u6bd4\u5176\u4ed6 YouTube \u5ee3\u544a\u66f4\u591a\u7684\u8a3b\u518a\u3002\u73fe\u5728\u8b93\u6211\u5011\u63a2\u7d22 TrueView \u8996\u983b\u5ee3\u544a\u7684\u771f\u6b63\u5a01\u529b\u3002\u00a0<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/video\/youtube-trueview\/\" target=\"_blank\" rel=\"noopener\">TrueView \u8996\u983b\u5ee3\u544a<\/a> YouTube \u4e0a\u53ef\u8df3\u904e\u7684\u8996\u983b\u63d2\u64ad\u5ee3\u544a<\/h2><p class=\"saswp-faq-answer-text\">\u6b64\u985e\u8996\u983b\u5ee3\u544a\u7531 YouTube \u5728 <a href=\"https:\/\/www.businessinsider.com\/youtube-launching-new-trueview-ad-format-today-2010-12\" target=\"_blank\" rel=\"noopener\">2010 \u5e74 12 \u6708 2 \u65e5<\/a> \u5f4c\u5408\u696d\u52d9\u76ee\u6a19\u548c YouTuber \u8208\u8da3\u4e4b\u9593\u7684\u5dee\u8ddd\u3002\u5927\u591a\u6578\u89c0\u773e\u5c0d\u88ab\u5ee3\u544a\u8f5f\u70b8\u611f\u5230\u60f1\u706b\u3002 YouTube \u901a\u904e\u6839\u64da\u89c0\u770b\u8005\u7684\u8208\u8da3\u5c55\u793a\u5ee3\u544a\u4f86\u7c21\u5316\u64cd\u4f5c\u3002 TrueView \u8996\u983b\u5ee3\u544a\u6c92\u6709\u6642\u9593\u9650\u5236\u3002\u4f46\u6700\u6210\u529f\u7684\u662f\u90a3\u4e9b <a href=\"https:\/\/social-stand.com\/ads-are-now-available-on-shorter-youtube-videos\/\" target=\"_blank\" rel=\"noopener\">\u8d85\u904e 3 \u5206\u9418<\/a>. TrueView \u8996\u983b\u5ee3\u544a\u7684\u512a\u9ede\u5728\u65bc\uff0c\u4f01\u696d\u53ea\u9700\u5728\u89c0\u773e\u89c0\u770b\u6642\u4ed8\u8cbb\u3002<\/p><\/ul><\/div>\n\n\n<p>\u9019 <a href=\"https:\/\/www.socialmediaexaminer.com\/youtube-trueview-ads-demystified-what-marketers-need-to-know\/\" target=\"_blank\" rel=\"noopener\">\u4e09\u500b\u4e3b\u8981\u696d\u52d9\u76ee\u6a19<\/a> TrueView \u5ee3\u544a\u662f\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u548c\u92b7\u552e\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-set-up-youtube-trueview-video-discovery-ads\/\" target=\"_blank\" rel=\"noopener\">TrueView \u767c\u73fe\u5ee3\u544a<\/a> \u7576\u5b83\u5011\u5728\u89c0\u770b\u9801\u9762\u4e0a\u5f48\u51fa\u6642\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c <a href=\"https:\/\/social-stand.com\/google-tests-adding-short-form-videos-on-search-results\/\" target=\"_blank\" rel=\"noopener\">\u641c\u7d22\u7d50\u679c<\/a>\u548c YouTube \u4e3b\u9801\u3002\u7576\u89c0\u773e\u9ede\u64ca\u5ee3\u544a\u6642\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u5f15\u8d77\u89c0\u773e\u7684\u8208\u8da3\u3002&nbsp;<\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6303978?hl=en\" target=\"_blank\" rel=\"noopener\">TrueView \u8cfc\u7269\u5ee3\u544a<\/a> \u5141\u8a31\u4f01\u696d\u5c07\u7522\u54c1\u653e\u7f6e\u5728\u8996\u983b\u63d2\u64ad\u6e90\u4e0a\u3002\u9019\u4e9b\u7522\u54c1\u8207 Merchant Center \u76f8\u95dc\u806f\uff0c\u7576\u67e5\u770b\u8005\u55ae\u64ca\u8a72\u93c8\u63a5\u6642\uff0c\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u5b8c\u6210\u92b7\u552e\u3002\u5546\u5bb6\u6700\u591a\u53ef\u4ee5\u5728 TrueView \u8cfc\u7269\u5ee3\u544a\u4e0a\u5c55\u793a 10 \u7a2e\u7522\u54c1\uff0c\u4f46\u53ea\u6709 6 \u7a2e\u6703\u986f\u793a\u3002<\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7671017?hl=en#:~:text=TrueView%20for%20action%20campaigns%20use,as%20sitelinks%20or%20lead%20forms.\" target=\"_blank\" rel=\"noopener\">TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a<\/a> \u5728 YouTube \u8996\u983b\u4e4b\u524d\u3001\u671f\u9593\u548c\u4e4b\u5f8c\u64ad\u653e\u3002\u4e4b\u5f8c\uff0c\u89c0\u773e\u53ef\u4ee5\u9078\u64c7\u662f\u7e7c\u7e8c\u89c0\u770b\u9084\u662f\u8df3\u904e\u3002\u9019\u4e9b TrueView \u5ee3\u544a\u53ef\u4ee5\u901a\u904e\u5f71\u97ff\u89c0\u773e\u505a\u51fa\u865f\u53ec\u6027\u7528\u8a9e\u4f86\u5e6b\u52a9\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u3002\u5b83\u53ef\u80fd\u6b63\u5728\u8a3b\u518a\u8b66\u5831\u3001\u8a02\u95b1 YouTube \u983b\u9053\u7b49\u3002&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><\/h3>\n\n\n\n<p>TrueView \u8996\u983b\u5ee3\u544a\u7684\u771f\u6b63\u5a01\u529b\u5728\u65bc\u5176\u5be6\u73fe\u696d\u52d9\u76ee\u6a19\u7684\u6210\u672c\u6548\u76ca\u548c\u6709\u6548\u6027\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u8003\u616e\u63a2\u7d22\u9019\u4e9b\u985e\u578b\u7684 <a href=\"https:\/\/doubleuvideo.com\/zh\/%e5%ae%a3%e5%b8%83-2020-%e5%b9%b4-youtube-top-ads-leaderboard\/\">\u5ee3\u544a<\/a> \u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u548c\u92b7\u552e\u3002\u501f\u52a9 TrueView \u8996\u983b\u5ee3\u544a\uff0c\u60a8\u53ef\u4ee5\u78ba\u4fe1\u60a8\u7684\u5ee3\u544a\u652f\u51fa\u7269\u6709\u6240\u503c\u3002\u53e6\u5916\uff0c\u96a8\u8457 <a href=\"https:\/\/www.statista.com\/statistics\/805656\/number-youtube-viewers-worldwide\/\" target=\"_blank\" rel=\"noopener\">18.6\u5104<\/a> YouTube \u7684\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\uff0c\u4f60\u6709\u4e00\u500b\u5f88\u5927\u7684\u5e02\u5834\u4f86\u7a4d\u6975\u63d0\u5347\u4e00\u500b\u54c1\u724c\u3002 #youtube trueview #trueview youtube #youtube true view #trueview\u5ee3\u544a<\/p>\n\n\n\n<p><strong>YouTube \u70ba\u4e86\u5f37\u5316\u76f4\u64ad\u4e92\u52d5\u6027\u4e26\u63d0\u5347\u89c0\u773e\u53c3\u8207\u5ea6\uff0c\u63a8\u51fa\u4e86\u65b0\u7684\u76f4\u64ad\u529f\u80fd - 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u53ca\u9810\u544a\u7247\u529f\u80fd\u3002\u9810\u544a\u7247\u529f\u80fd\u5141\u8a31\u5275\u4f5c\u8005\u5728\u9810\u5b9a\u7684\u76f4\u64ad\u9801\u9762\u4e0a\u6dfb\u52a0 15 \u79d2\u81f3 3 \u5206\u9418\u7684\u5f71\u7247\u526a\u8f2f\uff0c\u4f7f\u89c0\u773e\u63d0\u524d\u4e86\u89e3\u76f4\u64ad\u5167\u5bb9\uff0c\u6b64\u529f\u80fd\u63d0\u4f9b\u7d66\u64c1\u6709\u8d85\u904e 1,000 \u540d\u8a02\u95b1\u8005\u4e14\u6c92\u6709\u9055\u898f\u8a18\u9304\u7684\u5275\u4f5c\u8005\u4f7f\u7528\u3002\u800c 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u5247\u5141\u8a31\u5275\u4f5c\u8005\u5728\u76f4\u64ad\u904e\u7a0b\u4e2d\u9032\u884c\u5be6\u6642\u6295\u7968\uff0c\u89c0\u773e\u53ef\u4ee5\u76f4\u63a5\u5728\u804a\u5929\u8996\u7a97\u4e2d\u5c0d\u6295\u7968\u9805\u76ee\u9032\u884c\u9078\u64c7\uff0c\u9019\u9805\u529f\u80fd\u73fe\u5df2\u958b\u653e\u7d66\u6240\u6709\u7684\u76f4\u64ad\u8005\u3002\u9019\u5169\u7a2e\u65b0\u529f\u80fd\u4e0d\u50c5\u4f7f\u76f4\u64ad\u904e\u7a0b\u66f4\u5177\u4e92\u52d5\u6027\uff0c\u4e5f\u6709\u52a9\u65bc\u589e\u52a0\u89c0\u773e\u53c3\u8207\u5ea6\u3002\n\n<br><br>\u53c3\u8003<\/strong>: <a href=\"https:\/\/www.socialmediaexaminer.com\/youtube-trueview-ads-demystified-what-marketers-need-to-know\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socialmediaexaminer.com\/youtube-trueview-ads-demystified-what-marketers-need-to-know\/<\/a><\/p>\n\n\n\n<p>#trueview \u8996\u983b\u767c\u73fe\u5ee3\u544a #youtube \u771f\u5be6\u8996\u5716 #trueview \u5ee3\u544a #what \u662f trueview<\/p>","protected":false},"excerpt":{"rendered":"<p>TrueView \u5ee3\u544a\u7684\u4e09\u500b\u4e3b\u8981\u696d\u52d9\u76ee\u6a19\u662f\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u548c\u92b7\u552e\u3002 TrueView \u767c\u73fe\u5ee3\u544a\u6703\u5728\u89c0\u770b\u9801\u9762\u3001\u641c\u7d22\u7d50\u679c\u548c YouTube \u4e3b\u9801\u4e0a\u5f48\u51fa\uff0c\u5f9e\u800c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u7576\u89c0\u773e\u9ede\u64ca\u5ee3\u544a\u6642\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u5f15\u8d77\u89c0\u773e\u7684\u8208\u8da3\u3002 TrueView \u8cfc\u7269\u5ee3\u544a\u5141\u8a31\u2026\u2026 <a title=\"TrueView \u8996\u983b\u5ee3\u544a\u7684\u771f\u6b63\u5a01\u529b\" class=\"read-more\" href=\"https:\/\/doubleuvideo.com\/zh\/the-true-power-of-trueview-video-ads\/\" aria-label=\"Read more about The True Power of TrueView Video Ads\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":6,"featured_media":940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,13],"tags":[168,166,167,165,18],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube","category-social-media","category-social-media-marketing","tag-action-ads","tag-discovery-ads","tag-shopping-ads","tag-trueview-video-ads","tag-youtube"],"_links":{"self":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":0,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media\/940"}],"wp:attachment":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}