{"id":394,"date":"2020-10-22T14:57:55","date_gmt":"2020-10-22T14:57:55","guid":{"rendered":"http:\/\/doubleuvideo.com\/?p=394"},"modified":"2020-11-17T10:14:14","modified_gmt":"2020-11-17T02:14:14","slug":"mixed-video-ads-impact-on-twitter","status":"publish","type":"post","link":"https:\/\/doubleuvideo.com\/zh\/mixed-video-ads-impact-on-twitter\/","title":{"rendered":"Twitter \u986f\u793a\u6df7\u5408\u8996\u983b\u5ee3\u544a\u7684\u5f71\u97ff"},"content":{"rendered":"<p>\u5927\u7d04 <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/video-marketing-statistics-to-know\/#:~:text=In%202020%2C%2092%25%20of%20marketers,provides%20them%20with%20positive%20ROI.\" target=\"_blank\" rel=\"noopener\">92%<\/a> \u7684\u54c1\u724c\u5c07\u8996\u983b\u5ee3\u544a\u8996\u70ba\u91cd\u8981\u7684\u71df\u92b7\u7b56\u7565\u3002\u5b83\u5011\u901a\u5e38\u6703\u7522\u751f\u7a4d\u6975\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002\u56e0\u6b64\uff0c\u63a8\u7279 <a href=\"https:\/\/social-stand.com\/ads-are-now-available-on-shorter-youtube-videos\/\" target=\"_blank\" rel=\"noopener\">\u76df\u570b<\/a> \u548c <a href=\"https:\/\/twitter.com\/MAGNAGLOBAL\" target=\"_blank\" rel=\"noopener\">\u9ea5\u683c\u7d0d\u5168\u7403<\/a> \u548c <a href=\"https:\/\/twitter.com\/IPGLAB\" target=\"_blank\" rel=\"noopener\">IPG \u5be6\u9a57\u5ba4<\/a> \u5c55\u793a\u6df7\u5408\u8996\u983b\u5ee3\u544a\u5c0d Twitter \u7684\u5f71\u97ff\u3002\u7d50\u679c\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u55ae\u4e00\u98a8\u683c\u8996\u983b\u901a\u904e 46% \u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/li><li>\u96d9\u5f0f\u8996\u983b\u901a\u904e 52% \u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li><li>\u6df7\u5408\u8996\u983b\u5ee3\u544a\u901a\u904e 59% \u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002&nbsp;<\/li><li>\u6df7\u5408\u8996\u983b\u5ee3\u544a\u5c0d\u7528\u6236\u5167\u5bb9\u7684\u5f71\u97ff\u662f 6 \u500d\u3002&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff<\/strong>:<\/h3>\n\n\n\n<p>\u71df\u92b7\u4eba\u54e1\u5728\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\u6642\u61c9\u8003\u616e\u6df7\u5408\u8996\u983b\u5ee3\u544a\u3002\u5c07\u5167\u5bb9\u7e2e\u6e1b\u70ba\u66f4\u77ed\u7684\u8996\u983b\u7247\u6bb5\uff0c\u56e0\u70ba\u9019\u4e9b\u5c0f\u5de7\u7684\u5167\u5bb9\u53ef\u4ee5\u66f4\u597d\u5730\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b\u3002\u7136\u5f8c\uff0c\u4ed6\u5011\u53ef\u4ee5\u63d0\u9ad8\u610f\u8b58\u4e26\u589e\u52a0\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p><strong>\u53c3\u8003\uff1a<\/strong><a href=\"https:\/\/business.twitter.com\/en\/blog\/diversify-twitter-ad-formats-to-amplify-message.html\" target=\"_blank\" rel=\"noopener\"> https:\/\/business.twitter.com\/en\/blog\/diversify-twitter-ad-formats-to-amplify-message.html<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5927\u7d04 92% \u7684\u54c1\u724c\u5c07\u8996\u983b\u5ee3\u544a\u8996\u70ba\u91cd\u8981\u7684\u71df\u92b7\u7b56\u7565\u3002\u5b83\u5011\u901a\u5e38\u6703\u7522\u751f\u7a4d\u6975\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002\u56e0\u6b64\uff0cTwitter \u8207 Magna Global \u548c IPG Lab \u7d50\u76df\uff0c\u5c55\u793a\u6df7\u5408\u8996\u983b\u5ee3\u544a\u5c0d Twitter \u7684\u5f71\u97ff\u3002\u7d50\u679c\u5982\u4e0b\uff1a \u55ae\u98a8\u683c\u8996\u983b\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6 46% \u96d9\u98a8\u683c\u8996\u983b\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6 52%\u3002\u6df7\u5408\u2026 <a title=\"Twitter \u986f\u793a\u6df7\u5408\u8996\u983b\u5ee3\u544a\u7684\u5f71\u97ff\" class=\"read-more\" href=\"https:\/\/doubleuvideo.com\/zh\/mixed-video-ads-impact-on-twitter\/\" aria-label=\"Read more about Twitter Shows Impact of Mixed Video Ads\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":5,"featured_media":847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,11,13,14,10],"tags":[38],"class_list":["post-394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-content-marketing","category-social-media-marketing","category-social-media-","category-twitter","tag-video-ads"],"_links":{"self":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":0,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media\/847"}],"wp:attachment":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}