{"id":383,"date":"2020-10-22T14:38:24","date_gmt":"2020-10-22T14:38:24","guid":{"rendered":"http:\/\/doubleuvideo.com\/?p=383"},"modified":"2020-11-17T10:17:20","modified_gmt":"2020-11-17T02:17:20","slug":"a-guide-to-igtv-marketing","status":"publish","type":"post","link":"https:\/\/doubleuvideo.com\/zh\/a-guide-to-igtv-marketing\/","title":{"rendered":"IGTV \u71df\u92b7\u6307\u5357"},"content":{"rendered":"<p>IGTV \u662f\u6307 Instagram \u96fb\u8996\u3002\u9019\u662f\u4e00\u500b\u8207 Instagram \u5e33\u6236\u96c6\u6210\u7684\u53ef\u4e0b\u8f09\u61c9\u7528\u7a0b\u5e8f\u3002\u5b83\u5728 2019 \u5e74\u5f88\u53d7\u6b61\u8fce\u3002\u5728\u904e\u53bb\u7684\u5e7e\u500b\u6708\u88e1\uff0c\u5b83\u7684\u4f7f\u7528\u91cf\u589e\u52a0\u4e86 300%\u3002\u9019\u662f\u5c55\u793a DIY\u3001\u7522\u54c1\u7cfb\u5217\u548c\u6559\u7a0b\u7684\u7d55\u4f73\u6e20\u9053\u3002\u9019\u4e9b\u5167\u5bb9\u6700\u80fd\u5f15\u8d77 Instagram \u7528\u6236\u7684\u5171\u9cf4\u3002\u4ed6\u5011\u9084\u5efa\u7acb\u4e86\u6709\u610f\u7fa9\u7684\u806f\u7e6b\u3002\u9019\u662f\u5145\u5206\u5229\u7528 IGTV \u71df\u92b7\u7684\u6307\u5357\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5f9e IGTV \u958b\u59cb<\/strong><\/h3>\n\n\n\n<p>\u7528\u6236\u9700\u8981\u5148\u5728\u5176\u79fb\u52d5\u8a2d\u5099\u4e0a\u4e0b\u8f09 IGTV \u61c9\u7528\u7a0b\u5e8f\u3002\u7136\u5f8c\uff0c\u4ed6\u5011\u53ef\u4ee5\u901a\u904e Instagram \u5e33\u6236\u767b\u9304\u6216\u8a3b\u518a\u3002\u8a72\u61c9\u7528\u7a0b\u5e8f\u6703\u81ea\u52d5\u5728\u5e33\u6236\u4e0a\u540c\u6b65\u3002\u8a2a\u554f\u53f0\u5f0f\u6a5f\u4e0a\u7684 IGTV \u9700\u8981\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u4e0a\u50b3\u55ae\u500b IGTV\u3002\u767b\u9304\u6210\u529f\u5f8c\uff0c\u7528\u6236\u53ef\u4ee5\u4e0a\u50b3\u3001\u5206\u4eab\u3001\u89c0\u770b\u8996\u983b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>IGTV \u8996\u983b\u8981\u6c42<\/strong><\/h3>\n\n\n\n<p>IGTV \u8996\u983b\u9700\u8981\u5728 <a href=\"https:\/\/help.instagram.com\/1038071743007909\" target=\"_blank\" rel=\"noopener\">MP4 \u6587\u4ef6\u683c\u5f0f<\/a> \u79fb\u52d5\u8a2d\u5099\u4e0a\u50b3\u6642\u9577\u4e0d\u8d85\u904e 15 \u5206\u9418\uff0c\u7db2\u7d61\u4e0a\u50b3\u6642\u9577\u4e0d\u8d85\u904e 60 \u5206\u9418\u3002\u9019\u4e9b\u8996\u983b\u5c08\u70ba\u5782\u76f4\u89c0\u770b\u800c\u8a2d\u8a08\uff0c\u56e0\u6b64\u7406\u60f3\u7684\u7e31\u6a6b\u6bd4\u70ba 9:16\u3002\u5982\u679c\u60a8\u8981\u4f7f\u7528\u6c34\u5e73\u8996\u983b\uff0c\u7406\u60f3\u7684\u5bec\u9ad8\u6bd4\u662f 16:9\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e0a\u50b3 IGTV \u8996\u983b<\/strong><\/h3>\n\n\n\n<p>\u4e0a\u50b3 IGTV \u8996\u983b\u7684\u4e09\u7a2e\u65b9\u5f0f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f7f\u7528 Instagram \u8a02\u95b1\u6e90\u7684\u76f8\u6a5f\u81a0\u5377\u6216\u5716\u5eab\u6309\u9215&nbsp;<\/li><li>\u4f7f\u7528 Instagram \u63d0\u8981\u53f3\u5074\u7684 IGTV \u6309\u9215<\/li><li>\u4f7f\u7528 Instagram \u63d0\u8981\u4e0b\u65b9\u7684\u52a0\u865f\u6309\u9215 (+)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u60a8\u7684 IGTV \u983b\u9053\u7684\u8996\u983b\u5275\u610f<\/strong><\/h3>\n\n\n\n<p>\u8fd1\u65e5\uff0cInstagram \u7d50\u5408 IGTV \u9810\u89bd\u5728 <a href=\"https:\/\/social-stand.com\/instagram-rolls-out-option-to-share-instagram-live-on-igtv\/\" target=\"_blank\" rel=\"noopener\">\u5c45\u4f4f<\/a> \u548c&nbsp; <a href=\"https:\/\/www.theverge.com\/2020\/4\/13\/21216886\/instagram-igtv-redesign-update-video-creators-discover-page\" target=\"_blank\" rel=\"noopener\">\u6545\u4e8b<\/a>.\u5b83\u4e5f\u51fa\u73fe\u5728 <a href=\"https:\/\/yougov.co.uk\/topics\/resources\/articles-reports\/2019\/09\/30\/instagram-introduces-branded-content-tags-long-for\" target=\"_blank\" rel=\"noopener\">\u54c1\u724c\u5408\u4f5c\u6a19\u7c64<\/a> \u548c <a href=\"https:\/\/social-stand.com\/instagrams-explore-tab-features-shopping-and-igtv\/\" target=\"_blank\" rel=\"noopener\">\u63a2\u7d22\u9078\u9805\u5361<\/a>.\u9019\u88e1\u6709\u4e94\u500b\u8996\u983b\u5275\u610f\u53ef\u4ee5\u5728\u60a8\u7684 IGTV \u983b\u9053\u4e0a\u53d6\u5f97\u6210\u529f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5411\u60a8\u7684\u5ba2\u6236\u4ecb\u7d39\u7522\u54c1\u6216\u670d\u52d9\u3002<\/li><li>\u901a\u904e DIY \u6216\u6559\u7a0b\u5f15\u5c0e\u8cb7\u5bb6\u3002<\/li><li>\u767c\u5e03\u751f\u52d5\u548c\u76f8\u95dc\u7684\u7bc0\u65e5\u5167\u5bb9\u3002&nbsp;<\/li><li>\u5077\u770b\u4f60\u516c\u53f8\u767c\u751f\u7684\u4e8b\u60c5\u3002&nbsp;<\/li><li>\u5c55\u793a\u7522\u54c1\u767c\u5e03\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>IGTV \u6700\u4f73\u5be6\u8e10<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5c08\u696d\u7684 IGTV \u5916\u89c0\u4f7f\u7528\u5f15\u4eba\u6ce8\u76ee\u4f46\u76f8\u95dc\u7684\u5c01\u9762\u5716\u50cf\u3002\u63a8\u85a6\u7684\u5716\u50cf\u5c3a\u5bf8\u70ba 420 X 654 \u50cf\u7d20\u3002&nbsp;<\/li><li>\u4e00\u7a2e\u6709\u6548\u7684 IGTV \u505a\u6cd5\u662f\u6301\u7e8c\u4e0a\u50b3\u8996\u983b\u4ee5\u5438\u5f15\u95dc\u6ce8\u8005\u3002\u5728 IGTV \u4e0a\u7684\u53ef\u898b\u5ea6\u589e\u52a0\u4e86\u54c1\u724c\u767c\u73fe\u3002<\/li><li>\u5617\u8a66\u5404\u7a2e\u60f3\u6cd5\u3001\u4f48\u5c40\u548c\u7d50\u69cb\u4ee5\u589e\u52a0\u6536\u8996\u7387\u3002&nbsp;<\/li><li>\u5728 IGTV \u8996\u983b\u4e0a\u6dfb\u52a0\u6587\u5b57\u5b57\u5e55\u4ee5\u512a\u5316\u6536\u8996\u7387\u3002\u5b83\u5011\u662f\u6fc0\u767c\u89c0\u773e\u597d\u5947\u5fc3\u7684\u597d\u9810\u544a\u7247\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>IGTV \u8996\u983b\u7684\u6700\u4f73\u5de5\u5177<\/strong><\/h3>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u53ef\u7528\u65bc\u88fd\u4f5c\u7cbe\u5f69 IGTV \u8996\u983b\u7684\u6700\u4f73\u7de8\u8f2f\u5de5\u5177\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.canva.com\/templates\/search\/instagram-stories\/\" target=\"_blank\" rel=\"noopener\">\u5e06\u5e03<\/a> \u7528\u65bc IGTV \u5c01\u9762\u7167\u7247<\/li><li><a href=\"https:\/\/www.inshot.com\/\" target=\"_blank\" rel=\"noopener\">\u5167\u5c04<\/a> \u7528\u65bc\u96a8\u6642\u96a8\u5730\u7de8\u8f2f\u8996\u983b<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=HD9WjkpOQPI\" target=\"_blank\" rel=\"noopener\">\u9996\u6620\u5c08\u696d\u7248<\/a> Adobe \u7528\u65bc\u5728\u8996\u983b\u4e2d\u6dfb\u52a0\u97f3\u6a02\u548c\u6587\u672c\u3002<\/li><li><a href=\"https:\/\/snappa.com\/templates\/instagram-story\" target=\"_blank\" rel=\"noopener\">\u65af\u7d0d\u5e15<\/a> \u7528\u65bc\u5728\u7dda\u5716\u5f62\u3002<\/li><li><a href=\"https:\/\/wave.video\/blog\/igtv\/\" target=\"_blank\" rel=\"noopener\">\u6d77\u6d6a<\/a>&nbsp;\u7528\u65bc\u91cd\u65b0\u5229\u7528\u5df2\u7de8\u8f2f\u7684\u8996\u983b\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff<\/strong>:<\/h3>\n\n\n\n<p>\u672c IGTV \u71df\u92b7\u6307\u5357\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u63d0\u5347\u54c1\u724c\u5728 Instagram \u4e0a\u7684\u5f71\u97ff\u529b\u3002\u4ed6\u5011\u61c9\u8a72\u5c08\u6ce8\u65bc\u88fd\u4f5c IGTV \u8996\u983b\uff0c\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u767c\u73fe\u54c1\u724c\u50f9\u503c\u3002\u9019\u662f\u4e00\u500b\u66f4\u7c21\u55ae\u7684\u9078\u64c7\u3002\u7121\u9700\u8907\u96dc\u7684\u76f8\u6a5f\u3002\u53ea\u9700\u4e00\u90e8\u624b\u6a5f\u548c\u4e00\u500b\u60f3\u6cd5\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728 IGTV \u8996\u983b\u4e0a\u767c\u5e03\u4e26\u76f4\u63a5\u8207\u60a8\u7684\u89c0\u773e\u806f\u7e6b\u3002<\/p>\n\n\n\n<p><strong>\u53c3\u8003\uff1a<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-complete-guide-to-igtv-dimensions-best-practices-and-creation-apps\/586120\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socialmediatoday.com\/news\/the-complete-guide-to-igtv-dimensions-best-practices-and-creation-apps\/586120\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>IGTV \u662f\u6307 Instagram \u96fb\u8996\u3002\u9019\u662f\u4e00\u500b\u8207 Instagram \u5e33\u6236\u96c6\u6210\u7684\u53ef\u4e0b\u8f09\u61c9\u7528\u7a0b\u5e8f\u3002\u5b83\u5728 2019 \u5e74\u5f88\u53d7\u6b61\u8fce\u3002\u5728\u904e\u53bb\u7684\u5e7e\u500b\u6708\u88e1\uff0c\u5b83\u7684\u4f7f\u7528\u91cf\u589e\u52a0\u4e86 300%\u3002\u9019\u662f\u5c55\u793a DIY\u3001\u7522\u54c1\u7cfb\u5217\u548c\u6559\u7a0b\u7684\u7d55\u4f73\u6e20\u9053\u3002\u9019\u4e9b\u5167\u5bb9\u6700\u80fd\u5f15\u8d77 Instagram \u7528\u6236\u7684\u5171\u9cf4\u3002\u4ed6\u5011\u9084\u5efa\u7acb\u4e86\u6709\u610f\u7fa9\u7684\u806f\u7e6b\u3002\u9019\u662f\u4e00\u500b\u2026 <a title=\"IGTV \u71df\u92b7\u6307\u5357\" class=\"read-more\" href=\"https:\/\/doubleuvideo.com\/zh\/a-guide-to-igtv-marketing\/\" aria-label=\"Read more about A Guide to IGTV Marketing\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":5,"featured_media":850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,11,3,13,14],"tags":[25,26,28,27],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-content-marketing","category-instagram","category-social-media-marketing","category-social-media-","tag-igtv","tag-igtv-marketing","tag-instagram-best-practices","tag-instagram-marketing"],"_links":{"self":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":0,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media\/850"}],"wp:attachment":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}