{"id":1624,"date":"2022-02-11T15:47:31","date_gmt":"2022-02-11T07:47:31","guid":{"rendered":"https:\/\/doubleuvideo.com\/?p=1624"},"modified":"2022-02-11T15:47:34","modified_gmt":"2022-02-11T07:47:34","slug":"a-look-at-youtubes-2022-collaboration-commerce-and-community","status":"publish","type":"post","link":"https:\/\/doubleuvideo.com\/zh\/a-look-at-youtubes-2022-collaboration-commerce-and-community\/","title":{"rendered":"\u770b\u770b YouTube \u7684 2022 \u5e74\u5354\u4f5c\u3001\u5546\u696d\u548c\u793e\u5340"},"content":{"rendered":"<p>2022 \u5e74\u7684 YouTube \u6703\u767c\u751f\u4ec0\u9ebc\uff1f <a href=\"https:\/\/www.linkedin.com\/in\/neal-mohan\" target=\"_blank\" rel=\"noopener\">\u5c3c\u723e\u00b7\u83ab\u6f22<\/a>\uff0cYouTube \u7684\u9996\u5e2d\u7522\u54c1\u5b98\u5206\u4eab\u4e86 YouTube \u7684 2022 \u5e74\u5354\u4f5c\u3001\u5546\u696d\u548c\u793e\u5340\u3002\u9019\u4e9b\u662f\u5e73\u53f0\u7684 3C\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5354\u4f5c\u4ee3\u8868\u5925\u4f34\u95dc\u4fc2\u5275\u65b0\u3002<\/li><li>\u5546\u696d\u4ee3\u8868\u5275\u9020\u8005\u5275\u65b0\u3002<\/li><li>\u793e\u5340\u4ee3\u8868\u89c0\u773e\u9ad4\u9a57\u3002<\/li><\/ul>\n\n\n\n<p>\u8a18\u4f4f YouTube \u7684 <a href=\"https:\/\/doubleuvideo.com\/zh\/youtubes-2022-%e5%84%aa%e5%85%88%e7%b4%9a\/\">2022 \u5e74\u512a\u5148\u4e8b\u9805<\/a>?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"live-shopping\"><strong>\u73fe\u5834\u8cfc\u7269<\/strong><\/h3>\n\n\n\n<p>\u53bb\u5e74 11 \u6708\uff0cYouTube \u63a8\u51fa <a href=\"https:\/\/doubleuvideo.com\/zh\/youtube-live-shopping-via-holiday-stream-and-shop\/\">\u73fe\u5834\u8cfc\u7269<\/a>.\u5b83\u59cb\u65bc\u8457\u540d YouTube \u54c1\u724c\u7684\u4e00\u7cfb\u5217\u5047\u65e5\u6d41\u5a92\u9ad4\u3002\u9019\u4e9b\u6a5f\u6703\u5c07\u5728 2022 \u5e74\u9032\u4e00\u6b65\u52a0\u5f37 YouTube \u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002YouTube \u9084\u7d00\u5ff5\u4e86 <a href=\"https:\/\/doubleuvideo.com\/zh\/youtube-celebrates-ny-advertising-week-with-live-shopping\/\">\u7d10\u7d04\u5ee3\u544a\u9031<\/a> \u901a\u904e\u4e00\u7cfb\u5217\u73fe\u5834\u8cfc\u7269\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube-shorts\"><strong>YouTube \u77ed\u8932<\/strong><\/h3>\n\n\n\n<p>\u5275\u4f5c\u8005\u662f YouTube \u7684\u6838\u5fc3\u548c\u9748\u9b42\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u8a72\u5e73\u53f0\u4e0d\u65b7\u5c0b\u627e\u65b9\u6cd5\u4f86\u5e6b\u52a9\u4ed6\u5011\u589e\u52a0\u6536\u5165\u3002 YouTube <a href=\"https:\/\/doubleuvideo.com\/zh\/%e5%88%86%e4%ba%ab%e4%b8%80%e5%b9%b4%e9%97%9c%e6%96%bc-youtube-%e7%9f%ad%e8%a4%b2%e7%9a%84%e8%a6%8b%e8%a7%a3\/\">\u77ed\u8932<\/a> \u65bc 2019 \u5e74 9 \u6708\u63a8\u51fa\u3002\u6b64\u5f8c\uff0c\u8a72\u5e73\u53f0\u64f4\u5c55\u4e86 <a href=\"https:\/\/doubleuvideo.com\/zh\/%e5%b0%87-youtube-shorts-fund-%e6%93%b4%e5%b1%95%e5%88%b0-70-%e5%a4%9a%e5%80%8b%e5%8d%80%e5%9f%9f\/\">\u7a7a\u982d\u57fa\u91d1<\/a> \u523070\u591a\u500b\u5730\u5340\u3002\u4eca\u5929\uff0c\u5927\u591a\u6578\u5275\u4f5c\u8005\u5728\u4ed6\u5011\u7684 <a href=\"https:\/\/doubleuvideo.com\/zh\/%e7%94%a8%e6%96%bc-youtubes-brandconnect-%e7%9a%84%e6%96%b0%e5%aa%92%e9%ab%94%e5%b7%a5%e5%85%b7%e5%8c%85\/\">\u5a92\u9ad4\u5de5\u5177\u5305<\/a>.\u66f4\u4f55\u6cc1\uff0c\u63a8\u51fa <a href=\"https:\/\/doubleuvideo.com\/zh\/%e4%bb%8b%e7%b4%b9-youtubes-%e8%b6%85%e7%b4%9a%e6%84%9f%e8%ac%9d\/\">\u8d85\u7d1a\u611f\u8b1d<\/a> \u986f\u8457\u589e\u52a0\u4e86\u5275\u4f5c\u8005\u4e4b\u9593\u7684\u53e6\u4e00\u7a2e\u6536\u5165\u9078\u64c7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube-ctv-and-music\"><strong>YouTube CTV \u548c\u97f3\u6a02<\/strong><\/h3>\n\n\n\n<p>\u8a72\u5e73\u53f0\u6539\u9032\u4e86\u5176 CTV \u548c\u97f3\u6a02\u7522\u54c1\uff0c\u4ee5\u7372\u5f97\u66f4\u597d\u7684 <a href=\"https:\/\/doubleuvideo.com\/zh\/%e6%94%b9%e5%96%84-youtube-%e9%ab%94%e9%a9%97%e7%9a%84-4-%e7%a8%ae%e6%96%b9%e6%b3%95\/\">YouTube \u9ad4\u9a57<\/a>.\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u7528\u6236\u8f49\u5411 YouTube Connected TV (<a href=\"https:\/\/doubleuvideo.com\/zh\/youtube-ctv-%e4%b8%8a%e7%9a%84%e8%a6%96%e9%a0%bb%e5%8b%95%e4%bd%9c%e6%b4%bb%e5%8b%95\/\">\u592e\u8996<\/a>)\uff0cYouTube \u63a8\u51fa\u4e86 <a href=\"https:\/\/blog.youtube\/news-and-events\/experience-live-sports-4k-plus-and-other-new-features-youtube-tv\/\" target=\"_blank\" rel=\"noopener\">4K CTV\u5305<\/a>.\u5b83\u5177\u6709\u4f7f\u7528\u6700\u65b0\u8cea\u91cf\u8996\u983b\u6280\u8853\u7684\u7121\u9650\u6d41\u5a92\u9ad4\u529f\u80fd\u3002 YouTube Music \u5275\u4f5c\u8005\u7e7c\u7e8c\u901a\u904e\u5305\u542b 8000 \u842c\u5f35\u5c08\u8f2f\u3001\u7ffb\u5531\u6b4c\u66f2\u3001\u96e3\u4ee5\u627e\u5230\u7684\u97f3\u6a02\u3001\u6df7\u97f3\u548c\u55ae\u66f2\u7684\u97f3\u6a02\u5eab\u70ba\u807d\u773e\u63d0\u4f9b\u6700\u8c50\u5bcc\u7684\u8072\u97f3\u9ad4\u9a57\u3002\u8a72\u5e73\u53f0\u76ee\u524d\u6b63\u5728\u5617\u8a66\u5c07\u5b83\u5011\u7528\u4f5c <a href=\"https:\/\/blog.youtube\/news-and-events\/dont-stop-the-music\/\" target=\"_blank\" rel=\"noopener\">\u80cc\u666f\u97f3\u6a02<\/a> \u97f3\u983b\u8a2d\u5099\u4e4b\u9593\u3002 &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"implications-for-marketers\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><\/h3>\n\n\n\n<p>\u770b\u770b YouTube \u7684 2022 \u5e74\u5354\u4f5c\u3001\u5546\u696d\u548c\u793e\u5340\uff0c\u5c31\u53ef\u4ee5\u770b\u51fa\u8a72\u5e73\u53f0\u81f4\u529b\u65bc\u4f7f YouTube \u6210\u70ba\u4e00\u500b\u66f4\u5f37\u5927\u7684\u71df\u92b7\u5e73\u53f0\u3002\u540c\u6642\uff0c\u5b83\u5e0c\u671b\u70ba\u89c0\u773e\u63d0\u4f9b\u7368\u7279\u7684\u89c0\u770b\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p><strong>YouTube \u70ba\u4e86\u5f37\u5316\u76f4\u64ad\u4e92\u52d5\u6027\u4e26\u63d0\u5347\u89c0\u773e\u53c3\u8207\u5ea6\uff0c\u63a8\u51fa\u4e86\u65b0\u7684\u76f4\u64ad\u529f\u80fd - 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u53ca\u9810\u544a\u7247\u529f\u80fd\u3002\u9810\u544a\u7247\u529f\u80fd\u5141\u8a31\u5275\u4f5c\u8005\u5728\u9810\u5b9a\u7684\u76f4\u64ad\u9801\u9762\u4e0a\u6dfb\u52a0 15 \u79d2\u81f3 3 \u5206\u9418\u7684\u5f71\u7247\u526a\u8f2f\uff0c\u4f7f\u89c0\u773e\u63d0\u524d\u4e86\u89e3\u76f4\u64ad\u5167\u5bb9\uff0c\u6b64\u529f\u80fd\u63d0\u4f9b\u7d66\u64c1\u6709\u8d85\u904e 1,000 \u540d\u8a02\u95b1\u8005\u4e14\u6c92\u6709\u9055\u898f\u8a18\u9304\u7684\u5275\u4f5c\u8005\u4f7f\u7528\u3002\u800c 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u5247\u5141\u8a31\u5275\u4f5c\u8005\u5728\u76f4\u64ad\u904e\u7a0b\u4e2d\u9032\u884c\u5be6\u6642\u6295\u7968\uff0c\u89c0\u773e\u53ef\u4ee5\u76f4\u63a5\u5728\u804a\u5929\u8996\u7a97\u4e2d\u5c0d\u6295\u7968\u9805\u76ee\u9032\u884c\u9078\u64c7\uff0c\u9019\u9805\u529f\u80fd\u73fe\u5df2\u958b\u653e\u7d66\u6240\u6709\u7684\u76f4\u64ad\u8005\u3002\u9019\u5169\u7a2e\u65b0\u529f\u80fd\u4e0d\u50c5\u4f7f\u76f4\u64ad\u904e\u7a0b\u66f4\u5177\u4e92\u52d5\u6027\uff0c\u4e5f\u6709\u52a9\u65bc\u589e\u52a0\u89c0\u773e\u53c3\u8207\u5ea6\u3002\n\n<br><br>\u53c3\u8003<\/strong>: <a href=\"https:\/\/blog.youtube\/inside-youtube\/innovations-for-2022-at-youtube\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.youtube\/inside-youtube\/innovations-for-2022-at-youtube\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>2022 \u5e74\u7684 YouTube \u6703\u767c\u751f\u4ec0\u9ebc\uff1f YouTube \u9996\u5e2d\u7522\u54c1\u5b98 Neal Mohan \u5206\u4eab\u4e86\u5c0d YouTube 2022 \u5e74\u5354\u4f5c\u3001\u5546\u696d\u548c\u793e\u5340\u7684\u770b\u6cd5\u3002\u9019\u4e9b\u662f\u5e73\u53f0\u7684 3C\uff1a\u5354\u4f5c\u4ee3\u8868\u5408\u4f5c\u5275\u65b0\u3002\u5546\u696d\u4ee3\u8868\u5275\u9020\u8005\u5275\u65b0\u3002\u793e\u5340\u4ee3\u8868\u89c0\u773e\u9ad4\u9a57\u3002\u9084\u8a18\u5f97 YouTube \u7684 2022 \u5e74\u512a\u5148\u4e8b\u9805\u55ce\uff1f 11 \u6708\u7684\u73fe\u5834\u8cfc\u7269\u2026 <a title=\"\u770b\u770b YouTube \u7684 2022 \u5e74\u5354\u4f5c\u3001\u5546\u696d\u548c\u793e\u5340\" class=\"read-more\" href=\"https:\/\/doubleuvideo.com\/zh\/a-look-at-youtubes-2022-collaboration-commerce-and-community\/\" aria-label=\"Read more about A Look at YouTube\u2019s 2022 Collaboration, Commerce, and Community\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":6,"featured_media":1628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,13,215],"tags":[260,18,419,405,239],"class_list":["post-1624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube","category-social-media","category-social-media-marketing","category-video-marketing","tag-live-shopping","tag-youtube","tag-youtube-ctv","tag-youtube-music","tag-youtube-shorts"],"_links":{"self":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/1624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/comments?post=1624"}],"version-history":[{"count":0,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/1624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media\/1628"}],"wp:attachment":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media?parent=1624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/categories?post=1624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/tags?post=1624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}