{"id":1379,"date":"2021-10-08T12:11:15","date_gmt":"2021-10-08T04:11:15","guid":{"rendered":"https:\/\/doubleuvideo.com\/?p=1379"},"modified":"2022-06-05T06:39:27","modified_gmt":"2022-06-04T22:39:27","slug":"video-action-campaigns-on-youtube-ctv","status":"publish","type":"post","link":"https:\/\/doubleuvideo.com\/zh\/video-action-campaigns-on-youtube-ctv\/","title":{"rendered":"YouTube CTV \u4e0a\u7684\u8996\u983b\u884c\u52d5\u5ee3\u544a\u7cfb\u5217"},"content":{"rendered":"<p>\u8d8a\u4f86\u8d8a\u591a\u7684 YouTube \u7528\u6236\u5c07\u6642\u9593\u82b1\u5728 CTV \u4e0a\u3002\u5927\u7d04 <a href=\"https:\/\/variety.com\/2021\/digital\/news\/youtube-120-million-us-connected-tv-viewers-1234926469\/\" target=\"_blank\" rel=\"noopener\">1.2\u5104<\/a> \u53bb\u5e74 2020 \u5e74 12 \u6708\uff0c\u7f8e\u570b\u4eba\u5728\u5927\u5c4f\u5e55\u4e0a\u89c0\u770b\u4e86 CTV \u7bc0\u76ee\u548c\u8996\u983b\u3002YouTube \u767c\u73fe\u4e86\u9019\u6a23\u7684 <a href=\"https:\/\/doubleuvideo.com\/zh\/%e5%ae%a2%e5%bb%b3%e5%8d%b0%e8%b1%a1%e7%8f%be%e5%9c%a8%e5%b0%87%e5%87%ba%e7%8f%be%e5%9c%a8-youtube-%e5%88%86%e6%9e%90%e4%b8%8a\/\">\u5ba2\u5ef3\u5370\u8c61<\/a> \u4f5c\u70ba\u5e6b\u52a9\u5ee3\u544a\u5546\u589e\u52a0\u8986\u84cb\u9762\u548c\u6536\u5165\u7684\u597d\u65b9\u6cd5\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u8996\u983b\u884c\u52d5\u5ee3\u544a\u73fe\u5728\u51fa\u73fe\u5728 YouTube CTV \u4e0a\u7684\u539f\u56e0\u3002&nbsp;<\/p>\n\n\n\n<p>YouTube \u7684\u806f\u7db2\u96fb\u8996 (<a href=\"https:\/\/www.youtube.com\/channel\/UC_b-YBWI-vgcjLXVir0dOJQ\" target=\"_blank\" rel=\"noopener\">\u592e\u8996<\/a>) \u5141\u8a31\u89c0\u773e\u5728\u5927\u5c4f\u5e55\u548c\u5176\u4ed6\u806f\u7db2\u8a2d\u5099\u4e0a\u89c0\u770b\u96fb\u8996\u7bc0\u76ee\u548c\u8996\u983b\u3002\u901a\u5e38\uff0c\u4eba\u5011\u4f7f\u7528\u5728\u667a\u80fd\u96fb\u8996\u548c\u904a\u6232\u6a5f\u4e0a\u8a2a\u554f\u5b83\u5011\u3002\u6700\u8fd1\uff0cYouTube \u63d0\u4f9b <a href=\"https:\/\/doubleuvideo.com\/zh\/%e4%bd%bf%e7%94%a8-youtube-tv-4k-plus-package-%e7%8d%b2%e5%be%97%e6%9b%b4%e5%a5%bd%e7%9a%84%e9%ab%94%e9%a9%97\/\">4k Plus \u5957\u9910<\/a> \u4f7f\u7528 4k \u5206\u8fa8\u7387\u548c 5.2 \u675c\u6bd4\u97f3\u6548\u9032\u884c\u7121\u9650\u4e32\u6d41\u3002&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10147229\" target=\"_blank\" rel=\"noopener\">\u8996\u983b\u884c\u52d5\u6d3b\u52d5<\/a> \u5728 YouTube CTV \u4e0a\u5c31\u50cf <a href=\"https:\/\/doubleuvideo.com\/zh\/igtv-%e7%87%9f%e9%8a%b7%e6%8c%87%e5%8d%97\/\">IGTV \u71df\u92b7<\/a>.\u4f46\u4e0d\u662f <a href=\"https:\/\/doubleuvideo.com\/zh\/youtube-%e8%a6%96%e9%a0%bb%e4%b8%8a%e7%9a%84%e5%af%a6%e9%a9%97%e7%94%a2%e5%93%81%e6%a8%99%e7%b1%a4\/\">\u7522\u54c1\u6a19\u7c64<\/a>\uff0c \u9019\u6a23\u7684 <a href=\"https:\/\/doubleuvideo.com\/zh\/trueview-%e8%a6%96%e9%a0%bb%e5%bb%a3%e5%91%8a%e7%9a%84%e7%9c%9f%e6%ad%a3%e5%8a%9b%e9%87%8f\/\">\u8996\u983b\u5ee3\u544a<\/a> \u5728\u5c4f\u5e55\u5e95\u90e8\u986f\u793a URL \u93c8\u63a5\u3002\u9ede\u64ca\u8a72 URL \u7684\u67e5\u770b\u8005\u5c07\u88ab\u5f15\u5c0e\u81f3\u8a72\u54c1\u724c\u7684\u7522\u54c1\u9801\u9762\uff0c\u4ee5\u4fbf\u65bc\u8cfc\u7269\u3002\u9019\u6a23\u505a\u4e0d\u6703\u6253\u65b7\u89c0\u773e\u5728\u5c4f\u5e55\u4e0a\u89c0\u770b\u7684\u5167\u5bb9\u3002\u8996\u983b\u884c\u52d5\u6d3b\u52d5\u53ef\u901a\u904e <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u5ee3\u544a<\/a> \u958b\u59cb <a href=\"https:\/\/blog.google\/products\/ads-commerce\/expanding-video-action-campaigns-to-ctv\/\" target=\"_blank\" rel=\"noopener\">2021 \u5e74 10 \u6708 4 \u65e5<\/a>.\u5ee3\u544a\u5546\u53ef\u4ee5\u901a\u904e\u201c<a href=\"https:\/\/blog.google\/products\/ads-commerce\/attribution-lift-measurement\/\" target=\"_blank\" rel=\"noopener\">\u8f49\u5316\u63d0\u5347\u6e2c\u8a66\u7248<\/a>\u3002\u201d<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1654382243624\" class=\"rank-math-list-item\">\n<h2 class=\"rank-math-question\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a\u00a0<\/strong><\/h2>\n<div class=\"rank-math-answer\">\n\n<p>YouTube CTV \u4e0a\u7684\u8996\u983b\u884c\u52d5\u6d3b\u52d5\u662f\u54c1\u724c\u548c\u4f01\u696d\u63d0\u9ad8\u8996\u983b\u5ee3\u544a\u8986\u84cb\u9762\u548c\u6536\u5165\u7684\u597d\u65b9\u6cd5\u3002\u96a8\u8457\u806f\u7db2\u96fb\u8996\u4f7f\u7528\u91cf\u7684\u589e\u52a0\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u503c\u5f97\u5617\u8a66\u4e00\u4e0b\u3002\u8207\u50b3\u7d71\u96fb\u8996\u5ee3\u544a\u6295\u653e\u6a21\u5f0f\u4e00\u6a23\uff0c\u8996\u983b\u884c\u52d5\u6d3b\u52d5\u53ef\u80fd\u66f4\u4fbf\u5b9c\u3001\u66f4\u6709\u6548\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><strong>YouTube \u70ba\u4e86\u5f37\u5316\u76f4\u64ad\u4e92\u52d5\u6027\u4e26\u63d0\u5347\u89c0\u773e\u53c3\u8207\u5ea6\uff0c\u63a8\u51fa\u4e86\u65b0\u7684\u76f4\u64ad\u529f\u80fd - 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u53ca\u9810\u544a\u7247\u529f\u80fd\u3002\u9810\u544a\u7247\u529f\u80fd\u5141\u8a31\u5275\u4f5c\u8005\u5728\u9810\u5b9a\u7684\u76f4\u64ad\u9801\u9762\u4e0a\u6dfb\u52a0 15 \u79d2\u81f3 3 \u5206\u9418\u7684\u5f71\u7247\u526a\u8f2f\uff0c\u4f7f\u89c0\u773e\u63d0\u524d\u4e86\u89e3\u76f4\u64ad\u5167\u5bb9\uff0c\u6b64\u529f\u80fd\u63d0\u4f9b\u7d66\u64c1\u6709\u8d85\u904e 1,000 \u540d\u8a02\u95b1\u8005\u4e14\u6c92\u6709\u9055\u898f\u8a18\u9304\u7684\u5275\u4f5c\u8005\u4f7f\u7528\u3002\u800c 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u5247\u5141\u8a31\u5275\u4f5c\u8005\u5728\u76f4\u64ad\u904e\u7a0b\u4e2d\u9032\u884c\u5be6\u6642\u6295\u7968\uff0c\u89c0\u773e\u53ef\u4ee5\u76f4\u63a5\u5728\u804a\u5929\u8996\u7a97\u4e2d\u5c0d\u6295\u7968\u9805\u76ee\u9032\u884c\u9078\u64c7\uff0c\u9019\u9805\u529f\u80fd\u73fe\u5df2\u958b\u653e\u7d66\u6240\u6709\u7684\u76f4\u64ad\u8005\u3002\u9019\u5169\u7a2e\u65b0\u529f\u80fd\u4e0d\u50c5\u4f7f\u76f4\u64ad\u904e\u7a0b\u66f4\u5177\u4e92\u52d5\u6027\uff0c\u4e5f\u6709\u52a9\u65bc\u589e\u52a0\u89c0\u773e\u53c3\u8207\u5ea6\u3002\n\n<br><br>\u53c3\u8003<\/strong>: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/expanding-video-action-campaigns-to-ctv\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.google\/products\/ads-commerce\/expanding-video-action-campaigns-to-ctv\/<\/a><\/p>\n\n\n\n<p>#youtube \u8996\u983b\u884c\u52d5\u904b\u52d5 #youtube \u884c\u52d5\u5ee3\u544a #youtube \u884c\u52d5\u904b\u52d5 #video \u884c\u52d5\u904b\u52d5 youtube<\/p>","protected":false},"excerpt":{"rendered":"<p>\u8d8a\u4f86\u8d8a\u591a\u7684 YouTube \u7528\u6236\u5c07\u6642\u9593\u82b1\u5728 CTV \u4e0a\u3002\u53bb\u5e74 2020 \u5e74 12 \u6708\uff0c\u5927\u7d04 1.2 \u5104\u7f8e\u570b\u4eba\u5728\u5927\u5c4f\u5e55\u4e0a\u89c0\u770b\u4e86 CTV \u7bc0\u76ee\u548c\u8996\u983b\u3002YouTube \u767c\u73fe\u6b64\u985e\u5ba2\u5ef3\u5c55\u793a\u662f\u5e6b\u52a9\u5ee3\u544a\u5546\u64f4\u5927\u8986\u84cb\u9762\u548c\u6536\u5165\u7684\u597d\u65b9\u6cd5\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u8996\u983b\u884c\u52d5\u5ee3\u544a\u73fe\u5728\u51fa\u73fe\u5728 YouTube CTV \u4e0a\u7684\u539f\u56e0\u3002 YouTube \u7684\u2026 <a title=\"YouTube CTV \u4e0a\u7684\u8996\u983b\u884c\u52d5\u5ee3\u544a\u7cfb\u5217\" class=\"read-more\" href=\"https:\/\/doubleuvideo.com\/zh\/video-action-campaigns-on-youtube-ctv\/\" aria-label=\"Read more about Video Action Campaigns on YouTube CTV\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":6,"featured_media":1392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,13,215],"tags":[278,325,279,326,324,18],"class_list":["post-1379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube","category-social-media","category-social-media-marketing","category-video-marketing","tag-connected-tv","tag-conversion-lift-beta","tag-ctv","tag-google-ads","tag-video-action-campaigns","tag-youtube"],"_links":{"self":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/1379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/comments?post=1379"}],"version-history":[{"count":0,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/1379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media\/1392"}],"wp:attachment":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media?parent=1379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/categories?post=1379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/tags?post=1379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}