{"id":1015,"date":"2021-04-21T14:59:00","date_gmt":"2021-04-21T06:59:00","guid":{"rendered":"https:\/\/doubleuvideo.com\/?p=1015"},"modified":"2021-05-12T13:06:57","modified_gmt":"2021-05-12T05:06:57","slug":"youtube-reports-a-49-jump-in-ad-revenue-for-q1-of-2021","status":"publish","type":"post","link":"https:\/\/doubleuvideo.com\/zh\/youtube-reports-a-49-jump-in-ad-revenue-for-q1-of-2021\/","title":{"rendered":"YouTube \u5831\u544a\u7a31\uff0c2021 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u5ee3\u544a\u6536\u5165\u589e\u9577\u4e86 49%"},"content":{"rendered":"<p>YouTube \u5831\u544a\u7a31\uff0c2021 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u5ee3\u544a\u6536\u5165\u589e\u9577\u4e86 49%\u3002\u8a72\u5e73\u53f0\u5c07\u589e\u9577\u6b78\u529f\u65bc YouTube TV \u548c Shorts\u3002<\/p>\n\n\n\n<p>\u6839\u64da&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/neal-mohan\" target=\"_blank\" rel=\"noopener\">\u5c3c\u723e\u00b7\u83ab\u6f22<\/a>\uff0cYouTube \u7684\u9996\u5e2d\u7522\u54c1\u5b98\uff0c\u96fb\u8996\u89c0\u770b\u7684\u8208\u8d77\u63a8\u52d5\u4e86\u5ee3\u544a\u4f7f\u7528 <a href=\"https:\/\/doubleuvideo.com\/zh\/trueview-%e8%a6%96%e9%a0%bb%e5%bb%a3%e5%91%8a%e7%9a%84%e7%9c%9f%e6%ad%a3%e5%8a%9b%e9%87%8f\/\">TrueView \u5ee3\u544a<\/a>.\u9019\u5c31\u662f\u5e73\u53f0\u555f\u7528\u7684\u539f\u56e0 <a href=\"https:\/\/social-stand.com\/connected-tv-data-will-start-to-appear-in-youtube-analytics\/\" target=\"_blank\" rel=\"noopener\">\u806f\u7db2\u96fb\u8996\u6d1e\u5bdf<\/a> \u548c <a href=\"https:\/\/doubleuvideo.com\/zh\/%e5%ae%a2%e5%bb%b3%e5%8d%b0%e8%b1%a1%e7%8f%be%e5%9c%a8%e5%b0%87%e5%87%ba%e7%8f%be%e5%9c%a8-youtube-%e5%88%86%e6%9e%90%e4%b8%8a\/\">\u5ba2\u5ef3\u5370\u8c61<\/a> \u5728\u4ed6\u5011\u7684\u5206\u6790\u4e2d\u3002\u50c5\u5728\u7f8e\u570b\uff0c\u5c31\u6709\u5927\u7d04 1.2 \u5104\u4eba\u5728\u89c0\u770b <a href=\"https:\/\/social-stand.com\/connected-tv-data-will-start-to-appear-in-youtube-analytics\/\" target=\"_blank\" rel=\"noopener\">YouTube \u96fb\u8996<\/a> \u5177\u6709\u70f9\u98ea\u3001\u6559\u80b2\u3001\u5e7d\u9ed8\u3001\u97f3\u6a02\u548c\u65c5\u884c\u7b49\u9802\u7d1a\u6d41\u6d3e\u3002<\/p>\n\n\n\n<p>YouTube \u4e5f\u8a8d\u53ef <a href=\"https:\/\/doubleuvideo.com\/zh\/%e7%9f%ad%e8%a4%b2%e5%a6%82%e4%bd%95%e5%bd%b1%e9%9f%bf-youtube-%e5%88%86%e6%9e%90\/\">\u77ed\u8932<\/a> \u4f5c\u70ba\u89f8\u767c\u5176\u6536\u5165\u589e\u9577\u7684\u529f\u80fd\u4e4b\u4e00\u3002\u9019\u500b TikTok \u514b\u9686\u7248\u65bc 2020 \u5e74\u63a8\u51fa\uff0c\u76ee\u524d\u5728\u5370\u5ea6\u548c\u7f8e\u570b\u8a18\u9304\u4e86 65 \u5104\u65e5\u6d3b\u8e8d\u7528\u6236\u3002\u77ed\u8932\u986f\u7136\u8207\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u683c\u5c40\u76f8\u5339\u914d\u3002\u7531\u65bc\u5927\u591a\u6578 YouTube \u7528\u6236\u5c6c\u65bc\u5343\u79a7\u4e00\u4ee3\uff0cShort \u5c0d YouTube \u54c1\u724c\u4e2d\u7684\u5ee3\u544a\u548c\u6d3b\u52d5\u7522\u751f\u4e86\u5f37\u70c8\u5f71\u97ff\u3002<\/p>\n\n\n\n<p>YouTube \u7684 49% \u540c\u6bd4 (YoY) \u6536\u5165\u589e\u9577\u662f\u8a72\u5e73\u53f0\u6709\u53f2\u4ee5\u4f86\u6700\u9ad8\u7684\u589e\u9577\u4e4b\u4e00\u3002\u96a8\u8457\u8996\u983b\u5ee3\u544a\u7684\u84ec\u52c3\u767c\u5c55\uff0c\u8a72\u5e73\u53f0\u671f\u5f85\u5728\u672a\u4f86\u5e7e\u5929\u4fdd\u6301\u9019\u7a2e\u589e\u9577\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><\/h3>\n\n\n\n<p>YouTube 49% \u7684\u6536\u5165\u8e8d\u5347\u8b49\u660e\u4e86 YouTube \u4ecd\u7136\u662f\u6392\u540d\u7b2c\u4e00\u7684\u8996\u983b\u5e73\u53f0\u3002\u71df\u92b7\u4eba\u54e1\u4e0d\u61c9\u5c07 YouTube \u8996\u983b\u7559\u5728\u4ed6\u5011\u7684\u71df\u92b7\u8a08\u5283\u4e2d\u3002 YouTube <a href=\"https:\/\/doubleuvideo.com\/zh\/%e4%bb%8b%e7%b4%b9-youtube-%e5%89%aa%e8%bc%af\/\">\u526a\u8f2f<\/a> \u548c <a href=\"https:\/\/doubleuvideo.com\/zh\/youtube-%e8%a6%96%e9%a0%bb%e4%b8%8a%e7%9a%84%e5%af%a6%e9%a9%97%e7%94%a2%e5%93%81%e6%a8%99%e7%b1%a4\/\">\u7522\u54c1\u6a19\u7c64<\/a> \u5df2\u88ab\u8b49\u660e\u53ef\u4ee5\u63d0\u9ad8\u610f\u8b58\u548c\u8f49\u5316\u7387\u3002\u96a8\u8457\u8996\u983b\u71df\u92b7\u7684\u4e0d\u65b7\u767c\u5c55\uff0cYouTube \u4e5f\u5728\u4e0d\u65b7\u767c\u5c55\u3002<\/p>\n\n\n\n<p><strong>YouTube \u70ba\u4e86\u5f37\u5316\u76f4\u64ad\u4e92\u52d5\u6027\u4e26\u63d0\u5347\u89c0\u773e\u53c3\u8207\u5ea6\uff0c\u63a8\u51fa\u4e86\u65b0\u7684\u76f4\u64ad\u529f\u80fd - 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u53ca\u9810\u544a\u7247\u529f\u80fd\u3002\u9810\u544a\u7247\u529f\u80fd\u5141\u8a31\u5275\u4f5c\u8005\u5728\u9810\u5b9a\u7684\u76f4\u64ad\u9801\u9762\u4e0a\u6dfb\u52a0 15 \u79d2\u81f3 3 \u5206\u9418\u7684\u5f71\u7247\u526a\u8f2f\uff0c\u4f7f\u89c0\u773e\u63d0\u524d\u4e86\u89e3\u76f4\u64ad\u5167\u5bb9\uff0c\u6b64\u529f\u80fd\u63d0\u4f9b\u7d66\u64c1\u6709\u8d85\u904e 1,000 \u540d\u8a02\u95b1\u8005\u4e14\u6c92\u6709\u9055\u898f\u8a18\u9304\u7684\u5275\u4f5c\u8005\u4f7f\u7528\u3002\u800c 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u5247\u5141\u8a31\u5275\u4f5c\u8005\u5728\u76f4\u64ad\u904e\u7a0b\u4e2d\u9032\u884c\u5be6\u6642\u6295\u7968\uff0c\u89c0\u773e\u53ef\u4ee5\u76f4\u63a5\u5728\u804a\u5929\u8996\u7a97\u4e2d\u5c0d\u6295\u7968\u9805\u76ee\u9032\u884c\u9078\u64c7\uff0c\u9019\u9805\u529f\u80fd\u73fe\u5df2\u958b\u653e\u7d66\u6240\u6709\u7684\u76f4\u64ad\u8005\u3002\u9019\u5169\u7a2e\u65b0\u529f\u80fd\u4e0d\u50c5\u4f7f\u76f4\u64ad\u904e\u7a0b\u66f4\u5177\u4e92\u52d5\u6027\uff0c\u4e5f\u6709\u52a9\u65bc\u589e\u52a0\u89c0\u773e\u53c3\u8207\u5ea6\u3002\n\n<br><br>\u53c3\u8003<\/strong>: <a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-reports-49-jump-in-ad-revenue-as-video-consumption-behaviors-evolv\/599242\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socialmediatoday.com\/news\/youtube-reports-49-jump-in-ad-revenue-as-video-consumption-behaviors-evolv\/599242\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>YouTube \u5831\u544a\u7a31\uff0c2021 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u5ee3\u544a\u6536\u5165\u589e\u9577\u4e86 49%\u3002\u8a72\u5e73\u53f0\u5c07\u589e\u9577\u6b78\u529f\u65bc YouTube TV \u548c Shorts\u3002 YouTube \u9996\u5e2d\u7522\u54c1\u5b98\u5c3c\u723e\u00b7\u83ab\u6f22 (Neal Mohan) \u8868\u793a\uff0c\u770b\u96fb\u8996\u7684\u8208\u8d77\u63a8\u52d5\u4e86\u4f7f\u7528 TrueView \u5ee3\u544a\u7684\u5ee3\u544a\u6295\u653e\u3002\u9019\u5c31\u662f\u8a72\u5e73\u53f0\u555f\u7528\u806f\u7db2\u96fb\u8996\u6d1e\u5bdf\u548c\u5ba2\u5ef3\u7684\u539f\u56e0\u2026\u2026 <a title=\"YouTube \u5831\u544a\u7a31\uff0c2021 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u5ee3\u544a\u6536\u5165\u589e\u9577\u4e86 49%\" class=\"read-more\" href=\"https:\/\/doubleuvideo.com\/zh\/youtube-reports-a-49-jump-in-ad-revenue-for-q1-of-2021\/\" aria-label=\"Read more about YouTube Reports a 49% Jump in Ad Revenue for Q1 of 2021\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":6,"featured_media":1029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,13,215],"tags":[172,169,160,214,18,216],"class_list":["post-1015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube","category-social-media","category-social-media-marketing","category-video-marketing","tag-clips","tag-product-tags","tag-shorts","tag-video-marketing","tag-youtube","tag-youtube-tv"],"_links":{"self":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/1015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":0,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media\/1029"}],"wp:attachment":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}