{"id":1001,"date":"2021-04-06T06:48:00","date_gmt":"2021-04-05T22:48:00","guid":{"rendered":"https:\/\/doubleuvideo.com\/?p=1001"},"modified":"2021-04-12T12:52:02","modified_gmt":"2021-04-12T04:52:02","slug":"google-video-experiments-to-improve-marketing-results","status":"publish","type":"post","link":"https:\/\/doubleuvideo.com\/zh\/google-video-experiments-to-improve-marketing-results\/","title":{"rendered":"\u6539\u5584\u71df\u92b7\u6548\u679c\u7684 Google \u8996\u983b\u5be6\u9a57"},"content":{"rendered":"<p>\u8996\u983b\u71df\u92b7\u662f 2020 \u5e74\u7684\u660e\u986f\u8d0f\u5bb6\u3002COVID-19 \u5e36\u4f86\u7684\u5c01\u9396\u548c\u793e\u4ea4\u8ddd\u96e2\u63aa\u65bd\u8b93\u6bcf\u500b\u4eba\u90fd\u4e0a\u7db2\u3002\u4eca\u5929\uff0c60% \u7684\u4f01\u696d\u4f7f\u7528\u8996\u983b\u4f5c\u70ba\u71df\u92b7\u5de5\u5177\u3002 90% \u7684\u71df\u92b7\u4eba\u54e1\u8a08\u5283\u7e7c\u7e8c\u4f7f\u7528\u5b83\u5011\u3002\u8996\u983b\u71df\u92b7\u7dda\u7d22\u6240\u5728\u7684\u6700\u6709\u6548\u5e73\u53f0\u4e4b\u4e00 <a href=\"https:\/\/doubleuvideo.com\/zh\/youtube-%e4%b8%8a%e7%9a%84%e6%96%b0%e6%aa%a2%e6%9f%a5%e5%b7%a5%e5%85%b7\/\">YouTube<\/a>, <a href=\"https:\/\/doubleuvideo.com\/zh\/youtube-%e4%b8%ad%e7%9a%84%e6%96%b0%e6%af%94%e8%bc%83%e6%95%b8%e6%93%9a%e5%b7%a5%e5%85%b7\/\">Facebook<\/a>\uff0c \u548c <a href=\"https:\/\/doubleuvideo.com\/zh\/instagram-experiments-on-multi-style-auto-caption-for-stories\/\">Instagram<\/a>.\u958b\u59cb <a href=\"https:\/\/www.socialmediatoday.com\/news\/google-launches-video-ad-experiments-to-help-refine-marketing-approaches\/597910\/\" target=\"_blank\" rel=\"noopener\">2021 \u5e74 4 \u6708 6 \u65e5<\/a>\uff0c\u8c37\u6b4c\u63a8\u51fa\u8996\u983b\u5be6\u9a57\u4ee5\u63d0\u9ad8\u71df\u92b7\u6548\u679c\u3002&nbsp;<\/p>\n\n\n\n<p>\u5c0d\u65bc Google \u800c\u8a00\uff0c\u5be6\u9a57\u662f\u6210\u529f\u71df\u92b7\u6d3b\u52d5\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u9019\u6a23\u7684\u5143\u7d20\u5c0d\u65bc\u5f97\u5230\u8b49\u660e\u5f88\u91cd\u8981 <a href=\"https:\/\/doubleuvideo.com\/zh\/%e5%ae%a2%e5%bb%b3%e5%8d%b0%e8%b1%a1%e7%8f%be%e5%9c%a8%e5%b0%87%e5%87%ba%e7%8f%be%e5%9c%a8-youtube-%e5%88%86%e6%9e%90%e4%b8%8a\/\">\u5206\u6790<\/a> \u95dc\u65bc\u8986\u84cb\u53d7\u773e\u3001\u63a8\u52d5\u92b7\u552e\u548c\u63d0\u5347\u54c1\u724c\u7684\u5167\u5bb9\u3002\u8c37\u6b4c\u8996\u983b\u5be6\u9a57\u5141\u8a31\u54c1\u724c\u904b\u884c\u591a\u500b\u70ba\u4e00\u90e8\u5206\u53d7\u773e\u5b9a\u5236\u7684\u8996\u983b\u5ee3\u544a\u7d20\u6750\u3002\u5728\u555f\u52d5\u8996\u983b\u5be6\u9a57\u4e4b\u524d\uff0c\u9019\u88ab\u8b49\u660e\u6bd4\u55ae\u500b\u8996\u983b\u5ee3\u544a\u66f4\u6709\u6548\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.aegonlife.com\/\" target=\"_blank\" rel=\"noopener\">\u4f0a\u803f\u751f\u547d<\/a>\uff0c\u4e00\u5bb6\u53d7\u6b61\u8fce\u7684\u5370\u5ea6\u4fdd\u96aa\u516c\u53f8\uff0c\u5728\u4ed6\u5011\u7684\u8996\u983b\u5ee3\u544a\u7cfb\u5217\u4e2d\u5617\u8a66\u4e86\u4e0d\u540c\u7684\u6587\u672c\u8986\u84cb\u3002\u6b64\u985e\u8996\u983b\u5be6\u9a57\u9a45\u52d5 139% \u8f49\u63db\u3002<\/li><li><a href=\"https:\/\/www.decathlon.com\/\" target=\"_blank\" rel=\"noopener\">\u8fea\u5361\u5102<\/a>\u5168\u7403\u6700\u5927\u7684\u9ad4\u80b2\u7528\u54c1\u96f6\u552e\u5546\uff0c\u901a\u904e Google \u8996\u983b\u5be6\u9a57\u5c07\u8f49\u5316\u7387\u63d0\u9ad8\u4e86 175%\u3002\u8a72\u54c1\u724c\u5df2\u6210\u529f\u5728\u65b0\u52a0\u5761\u5ba2\u6236\u4e2d\u7684 110 \u500b\u5730\u9ede\u5c55\u793a\u7522\u54c1\u3002<\/li><\/ul>\n\n\n\n<p>\u8981\u8a2a\u554f\u8996\u983b\u5be6\u9a57\uff0c\u8acb\u8f49\u5230 <a href=\"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u5ee3\u544a<\/a> \u5100\u8868\u677f\u4e26\u5728\u201c\u8349\u7a3f\u548c\u5be6\u9a57\u201d\u9078\u9805\u5361\u4e0b\u9078\u64c7\u6b64\u985e\u9078\u9805\u3002\u70ba\u4e86\u5728\u60a8\u7684\u8996\u983b\u5be6\u9a57\u4e2d\u5275\u9020\u6700\u4f73\u9ad4\u9a57\uff0cGoogle \u5f37\u70c8\u5efa\u8b70\u60a8\u63a1\u7528\u4ee5\u4e0b\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5c0d\u865f\u53ec\u6027\u7528\u8a9e\u9032\u884c\u5be6\u9a57\u3002\u5c07 CTA \u653e\u5728\u8996\u983b\u7684\u958b\u982d\u6216\u7d50\u5c3e\u53ef\u4ee5\u5e36\u4f86\u66f4\u591a\u7684\u8f49\u5316\u3002&nbsp;<\/li><li>\u5617\u8a66\u69cb\u5716\u3002\u653e\u5927\u7279\u8272\u7522\u54c1\u6216\u5f71\u97ff\u8005\u7b49\u91cd\u8981\u4e3b\u984c\u53ef\u4ee5\u63d0\u9ad8\u89c0\u773e\u7684\u95dc\u6ce8\u5ea6\u3002<\/li><li>\u6587\u672c\u5be6\u9a57\u3002\u653e\u5927\u5305\u62ec\u5fbd\u6a19\u5728\u5167\u7684\u6587\u672c\u5143\u7d20\u53ef\u4ee5\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li><\/ul>\n\n\n\n<p>\u901a\u904e Google \u8996\u983b\u5be6\u9a57\uff0c\u4ed6\u5011\u53ef\u4ee5\u5617\u8a66\u4e0d\u540c\u7684&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/video-tests-and-experiments\/\" target=\"_blank\" rel=\"noopener\">\u8996\u89ba\u8a9e\u8a00\u5143\u7d20<\/a>.\u9019\u4e9b\u5305\u62ec\u4eae\u5ea6\u3001\u6846\u67b6\u3001\u7bc0\u594f\u6216\u6587\u672c\u3002\u9019\u662f\u964d\u4f4e\u6bcf\u6b21\u64cd\u4f5c\u6210\u672c (CPA) \u548c\u63d0\u9ad8\u8f49\u5316\u7387\u7684\u597d\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><\/h3>\n\n\n\n<p>Google \u8996\u983b\u5be6\u9a57\u53ef\u4ee5\u901a\u904e\u4e86\u89e3\u54ea\u4e9b\u5ee3\u544a\u6548\u679c\u6700\u597d\u4f86\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\u3002\u5c31\u50cf Facebook \u7684 A\/B <a href=\"https:\/\/social-stand.com\/facebook-simplifies-ad-campaigns-through-experiments\/\" target=\"_blank\" rel=\"noopener\">\u5be6\u9a57<\/a>\uff0c\u6e2c\u8a66\u591a\u500b\u8996\u983b\u8fed\u4ee3\u986f\u793a\u4e86\u54ea\u4e9b\u5143\u7d20\u4f7f\u8996\u983b\u5ee3\u544a\u812b\u7a4e\u800c\u51fa\u3002\u56e0\u6b64\uff0c\u9019\u662f\u4fdd\u8b49\u8996\u983b\u71df\u92b7\u6210\u529f\u7684\u53ef\u9760\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p><strong>YouTube \u70ba\u4e86\u5f37\u5316\u76f4\u64ad\u4e92\u52d5\u6027\u4e26\u63d0\u5347\u89c0\u773e\u53c3\u8207\u5ea6\uff0c\u63a8\u51fa\u4e86\u65b0\u7684\u76f4\u64ad\u529f\u80fd - 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u53ca\u9810\u544a\u7247\u529f\u80fd\u3002\u9810\u544a\u7247\u529f\u80fd\u5141\u8a31\u5275\u4f5c\u8005\u5728\u9810\u5b9a\u7684\u76f4\u64ad\u9801\u9762\u4e0a\u6dfb\u52a0 15 \u79d2\u81f3 3 \u5206\u9418\u7684\u5f71\u7247\u526a\u8f2f\uff0c\u4f7f\u89c0\u773e\u63d0\u524d\u4e86\u89e3\u76f4\u64ad\u5167\u5bb9\uff0c\u6b64\u529f\u80fd\u63d0\u4f9b\u7d66\u64c1\u6709\u8d85\u904e 1,000 \u540d\u8a02\u95b1\u8005\u4e14\u6c92\u6709\u9055\u898f\u8a18\u9304\u7684\u5275\u4f5c\u8005\u4f7f\u7528\u3002\u800c 'youtube\u76f4\u64ad\u6295\u7968\u529f\u80fd'\u5247\u5141\u8a31\u5275\u4f5c\u8005\u5728\u76f4\u64ad\u904e\u7a0b\u4e2d\u9032\u884c\u5be6\u6642\u6295\u7968\uff0c\u89c0\u773e\u53ef\u4ee5\u76f4\u63a5\u5728\u804a\u5929\u8996\u7a97\u4e2d\u5c0d\u6295\u7968\u9805\u76ee\u9032\u884c\u9078\u64c7\uff0c\u9019\u9805\u529f\u80fd\u73fe\u5df2\u958b\u653e\u7d66\u6240\u6709\u7684\u76f4\u64ad\u8005\u3002\u9019\u5169\u7a2e\u65b0\u529f\u80fd\u4e0d\u50c5\u4f7f\u76f4\u64ad\u904e\u7a0b\u66f4\u5177\u4e92\u52d5\u6027\uff0c\u4e5f\u6709\u52a9\u65bc\u589e\u52a0\u89c0\u773e\u53c3\u8207\u5ea6\u3002\n\n<br><br>\u53c3\u8003<\/strong>: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/youtube-creative-experiments\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.google\/products\/ads-commerce\/youtube-creative-experiments\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u8996\u983b\u71df\u92b7\u662f 2020 \u5e74\u7684\u660e\u986f\u8d0f\u5bb6\u3002COVID-19 \u5e36\u4f86\u7684\u5c01\u9396\u548c\u793e\u4ea4\u8ddd\u96e2\u63aa\u65bd\u8b93\u6bcf\u500b\u4eba\u90fd\u4e0a\u7db2\u3002\u4eca\u5929\uff0c60% \u7684\u4f01\u696d\u4f7f\u7528\u8996\u983b\u4f5c\u70ba\u71df\u92b7\u5de5\u5177\u3002 90% \u7684\u71df\u92b7\u4eba\u54e1\u8a08\u5283\u7e7c\u7e8c\u4f7f\u7528\u5b83\u5011\u3002 YouTube\u3001Facebook \u548c Instagram \u662f\u8996\u983b\u71df\u92b7\u9818\u5148\u7684\u6700\u6709\u6548\u5e73\u53f0\u4e4b\u4e00\u3002 06 \u958b\u59cb\u2026 <a title=\"\u6539\u5584\u71df\u92b7\u6548\u679c\u7684 Google \u8996\u983b\u5be6\u9a57\" class=\"read-more\" href=\"https:\/\/doubleuvideo.com\/zh\/google-video-experiments-to-improve-marketing-results\/\" aria-label=\"Read more about Google Video Experiments to Improve Marketing Results\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":6,"featured_media":1003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124,12,6,13],"tags":[203,125,202],"class_list":["post-1001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-digital-marketing","category-social-media","category-social-media-marketing","tag-a-b-testing","tag-google","tag-video-experiments"],"_links":{"self":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/comments?post=1001"}],"version-history":[{"count":0,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/posts\/1001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media\/1003"}],"wp:attachment":[{"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/media?parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/categories?post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleuvideo.com\/zh\/wp-json\/wp\/v2\/tags?post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}